Victoria Beckham launches her beauty line

Victoria Beckham continues to expand her empire and, after creating a sportswear line with Reebok, is ready to enter the world of beauty. With an announcement made via Instagram, she confirmed the rumours that were circulating since last year and became more insistent after the collaboration with Estée Lauder and the opening in November of her Youtube channel with a full schedule of make-up tutorials and style tips: at the end of the year she will launch her line of beauty products.

"I want to take care of women inside and out, providing them with the must-have items in make-up, lifeskincare, fragrances and wellness that I feel I need in my own -being, the same that I also feel the need",

said former Spice Girls also specifying that the new project supported by funds from NEO Investment Partners will support female empowerment and will be developed after accurate research done personally by Victoria taking into account the needs of her consumers:

"Just like I spend so much time in the fitting room getting to know what my customers want to wear, I'm going to be asking women to tell me which products they want me to develop for them in the beauty and wellness arenas. It's important for me to know what they want."

To cultivate a real community, Victoria Beckham Beauty will be a digital brand sold only on victoriabeckham.com, supported by a network communication through social media, in particular, Instagram and YouTube and, most likely, the same designer will be the ambassador of the line.

The debut of VBBeauty should take place with an event during the London Fashion Week in September, to discover, instead, if it will have the same success as her "colleagues" Rihanna and Kylie Jenner, we must wait a little longer.