The ultimate guide to apply mascara perfectly

The undisputed protagonist of make-up, just like the eyeliner and lipstick we already told you about in the previous weeks, mascara is not as easy to apply as it seems. Yet, nobody has ever taught us to put it in the right way and we all take it for granted to know exactly how to apply it: just pull the brush out of the tube, slide it on the lashes with zigzag and voila movements, and that's it. But to tell the truth, it is not just that simple. Trust me!

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Un post condiviso da Georgie Eisdell (@georgieeisdell) in data: 20 Feb 2018 alle ore 5:00 PST

Well, don't worry, you are not alone in having problems with mascara. Beginners or not, when dealing with such a pigmented make-up product and going to work on such a small and thin part like the eyelashes, it is in fact impossible not to make mistakes.. but with the right technique and some little tricks, you can get a great effect without throwing away endless cotton sticks every time to correct the smudges.

The full and curved eyelashes, whether you prefer more natural or slightly more defined, are that extra touch that fits every beauty look. And the best way to achieve this, of course, is through the correct application of mascara.

Even if it should be applied as the final touch of makeup, if you are not yet an expert and you do not want to ruin the makeup base in removing any smudges on the eye area, put it at the beginning so as to avoid the problem. Now, let's go in front of the mirror and start practicing!

STEP 1

We have all our preferences and personal taste is different so there is no right or wrong, but it is important to start by choosing the most suitable formula for you considering your natural eyelashes. For example, if you have short lashes you better choose a lengthening mascara, while if you have few lashes you should opt for a volumizing one, and so on. You can also choose more than one type according to your needs and apply them together as described below.

STEP 2

Once you chose and purchased the right product for you, soak the brush with the right amount of product. But be careful not to go in and out, this would cause air to enter and the mascara would become dry and useless sooner than expected. You simply have to dip and extract once. If you took too much product, put it on a tissue before proceeding with the application.

STEP 3

Looking down, start applying mascara on the upper lashes by bringing the brush as close to the root as possible. At this point, push the product slightly on the hairline of the lashes and, keeping the natural direction of the lashes as much as possible, make a firm and slow stroke upwards (essentially from the root to the tips). Continue the application with this movement on all eyelashes, from the inside to the outside of the eye.

STEP 4

When you apply it on the lower lashes, the process will be the same but you must apply it looking upwards and with less pressure. For better stability, apply it with your favorite hand and support the wrist with the other free hand. You can also use the brush vertically and by the tip to avoid smudging.

STEP 5

Last but not least. The number of times you pass the mascara on your lashes, depends only on the result you want to achieve. For a more natural effect, just one time is enough. For thicker and more dramatic eyelashes, you can make two or more layers. A little trick to make sure they don't look too "heavy"? Change the mascara formula for each layer: for example, for the first layer use a lengthening mascara and for the second one use a volumizing one. But be careful, do not let it dry between the layers to avoid the formation of clots.

The result? If you have carried out the procedure in the right way, your eyelashes will be full and voluminous, without clots and smears.

However, with hundreds of options to choose from, how can we know which are the best mascaras? At nss G-Club we selected our favorites in a mini shopping guide.