Chanel presents Le Lion Rouge Allure Velvet

I am a Leo, and, like a lion, I use my claws to prevent people from doing me harm.

Gabrielle Chanel once said talking about her zodiac sign, which over the course of her life became a kind of talisman and one of the recurring details in her creations. Born on August 19, 1883, Coco felt that the fifth sign of the Zodiac was a symbol of passion, audacity, instinct and boldness. The same qualities that inspired the 8 new shades of Rouge Allure Velvet Le Lion. 

The reds, oranges and beiges, specifically developed by the brand's Maquillage Creation Studio, resulted in a series of lipsticks with a creamy effect and a luminous, matte finish that give lips intensity, elegance and radiance even on these grey winter days.

The lion has not only influenced the Le Lion palette, but is also featured in the luxurious packaging, decorating the golden cap with its regal silhouette. 

Rouge Allure Velvet Le Lion is one of the must-have beauty products of 2021 and is exclusively available in January as a limited edition in Chanel boutiques and on the Chanel website for €41.