The new interactive digital experience of Gucci Beauty

True beauty lies in imperfection: this is the message of the campaign for the first Gucci Beauty collection curated by Alessandro Michele. A message that is amplified thanks to the extension of the line with a new foundation, Fluide De Beauté Fini Naturel, and a primer, Sérum De Beauté Fluide Soyeux, both launched last December 2020.

With an impalpable texture with a natural effect, the brand new liquid foundation has been created to enhance the uniqueness of each person thanks to its modular and ultra-light formula, available in 40 different shades. What then makes it even more interesting is that - in times of pandemic - you can rely on the interactivity of the website and follow the Gucci Beauty guide to find the perfect shade for your skin.

Designed as a “card game”, Gucci Beauty has in fact developed an interactive digital experience to help you learn how to apply - step by step - the primer and foundation, virtually discovering the perfect shade for you.

Created for a comfortable effect on the skin, the liquid foundation formula is light and uniform, but modulable to obtain a natural effect or for greater coverage which, in combination with the application of the new primer, gives the skin an extra luminous finish. Enclosed in a transparent frosted glass package with a light pink cap and embossed Gucci logo, this Made in Italy product is also made with a vegan and animal-friendly formula, the basis of the brand's approach to an increasingly responsible business.

“Gucci demonstrates its commitment to placing environmental and social impact issues at the heart of its activities. Together with Alessandro, we want the values of respect, inclusion and empowerment to be necessary conditions for an innovative approach to sustainability". - says Marco Bizzarri, President and CEO of Gucci.

A long-term commitment that of the brand in favor of an inclusive perspective that respects the values of equity and diversity.

THE PRODUCTS

GUCCI PRIMER SÉRUM DE BEAUTÉ FLUIDE SOYEUX

The new primer that adapts to all skin types, to be applied gently to even out the complexion and make it brighter. The primer can be applied alone or as a base for other products such as the new liquid foundation. A natural and moisturizing effect that minimizes pores and expression lines.

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GUCCI FOUNDATION FLUIDE DE BEAUTÉ FINI NATUREL

The new foundation with a natural finish, light and long-lasting, suitable for all skin types. The innovative soft-focus powder technology transforms the texture for a simple and precise application. It can be applied using the fingertips to achieve luminous coverage with a velvety and slightly nuanced finish. For perfectly integrated coverage, continue applying the product.

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