KAPOWDER, Valentina Ferrer superfoods brand

In order to have a perfect skincare routine and stronger hair, it's no longer enough to choose the right cleanser or the best moisturizing shampoo, you have to pay attention to nutrition, opting for a healthy, balanced diet and helping yourself with superfoods, the ultimate actual beauty trend. The list of these foods considered rich in nutrients and super health benefits that offer many precious elements, such as antioxidants or vitamins, is very long: salmon, turmeric, moringa oleifera, avocado, blueberries, chia seeds, green tea, kale,... The KAPOWDER team has studied their properties and mixed them together, creating a series of exclusive plant-based blends, delicious nectars, capsules and oral supplements that are easy to include in our daily routine and can provide us with numerous benefits such as, for example, more energy, increased collagen production or better gut health. 

Since it was founded in 2014, the company led by Sara Davey and by supermodel (and former Miss Argentina) Valentina Ferrer has promoted the importance of balance between diet, workouts and beauty products, pointing out that true wellness is a real lifestyle philosophy, the result of a constant commitment and not the result of some magical item that promises immediate benefits. 

"KAPOWDER to me is about balance and living your happiest life. We created our range to suit all, gluten free, vegan and organic products. We promote healthy living and by adding our products to your everyday life to enhance your best self. Sure it’s great to be 100% clean all the time, but in reality it's not like that. I want young girls to know balance is key, and including a healthy lifestyle rather than a diet fast is the answer."

That's what Valentina Ferrer, who after being a loyal consumer of the Australian brand for many years became a co-owner in 2019, told nss G-Club about KAPOWDER in a mini interview. Growing up in the hills of Argentina, Valentina has always been adventurous, she loves the outdoors and spending time with her family and practicing different sports, especially basketball and water sports. That's the passion for sports and healthy lifestyle that led her to KAPOWDER.

KAPOWDER's must-haves include Vitality, which with its mix of superfoods regenerates skin cells, preserves collagen and cleanses your body of toxins; Strength, a blend of protein powders that tones, alkalizes and energizes the body; and Enlighten, a formula of blue spirulina, coconut water, passion fruit and chia seeds that, among other things, helps protect cells from damage and free radicals.

"KAPOWDER is about vegan, clean and sustainable ingredients that anyone can enjoy. I’m a very active person and love to find ways to move my body out side of the gym. Life should be fun, and playing sports apposed to hours at the gym to me is the best way to stay healthy. KAPOWDER is just this, finding health and wellness through nature and friends." - adds Ferrer.

All the products are vegan, clean, sustainable and are available at stores like Urban Outfitters and Revolve as well as on the brand's website. The new year brought Valentina and her brand to important retailers like Bloomingdales, Sephora, Indigo and many others, with the aim of expanding the range of products and an increasingly international distribution.

Imagery and interview produced by Marcela Mayorga and nss G-Club.