5 summer beauty trends according to TikTok
Summer (beauty) is magic: everything you need in the summer beauty case
G-Club
May 19th, 2021
May 19th, 2021
It's been a long time since TikTok was the social destination where you can experiment with ballet-catchphrases. In a very short time, the digital mecca has become the beauty hub, where the latest beauty trends are born, shared and perfected. Basically, if you want to know how your eyebrows will wear or which shade of lipstick to use, the answer is in the hands of the most famous tiktokers. We at nss G-Club know it well and the online platform Stylight knows it well, which, from the analysis of its over 120 million users between January and April 2021, shared the great trends to show off this summer. Indeed, according to the report of the influencer marketing agency Traackr, TikTok seems to be the only app to have seen an exponential growth in the beauty industry. Whether it is thanks to the novelty, to those mini videos so well explanatory or to the particular interest of Gen Z in beauty, or maybe thanks to all these elements. What is good to know, however, are these 5 summer trends analyzed by Stylight.
GUA SHA POWER
@marimonetskincare They are all so beautiful! What’s your favorite shades? ##guasha ##chinesemedicine ##fyp ##rosequartz ##facialroller
Peaches - Justin Bieber
Gua sha, jade rollers and spheres. With their massage that drains liquids, dark circles and wrinkles are avoided and the skin appears firmer and more radiant. If you don't have one of these beauty tools yet, know that the hashtag #guasha on Tiktok boasts about 286.5 million views, and on Google Trends there is + 468% interest in search since the beginning of 2021.
SOLARIS
LIPSTICK CHALLENGE
Yes, lipstick has a challenge of its own, which is to last on the lips all day, despite the face mask. And on TikTok it is immediately the lipstick challenge, with 755.8 million views. Is the product approved by tiktokers? NYX Shine Loud long-wear lipgloss - with + 1,000% between December 2020 and March 2021 - that resists virtually everything, from water to sweat, even face masks.
NYX
SUMMER GLOW
Shine, yes, but how? The beauty routine is specific, or at least the one that goes crazy on the platform. We start with Pixi's Glow Tonic, a tonic that prepares, hydrates and soothes, even minimizing pores. So #pixiglowtonic's performances boast 200,000 views. We then move on to the realization of the summer glow make-up, which consists in the application of a cream blush on the cheeks, bridge of the nose and cupid's bow. The effect? Always have a skin as if kissed by the sun, even away from the sea, sand and salt. And the winning product, that will arrive in Italy in September at Sephora, is Good Apple Skin-Perfecting Foundation Balm by KVD Vegan Beauty, with already a + 200% increase on Stylight: its high performance formula is perfect for skins from normal to dry as it is designed with moisturizing ingredients and the packaging is entirely recyclable.
@hijabitings What product would you like me to review next? #foryoupage #pixiglowtonic #skincarereview #reviewingproducts #pixibeauty
Aesthetic - Xilo
Yes also to exfoliation, on face and body, before summer. On TikTok, however, no scrubs. The real secret to smooth and silky skin seems to be using shaving cream. The brand in question is EOS, already very famous for its lip balms, with +194 million views. And then, great power to the plant-based exfoliating gloves, to eliminate all dead cells in a clean way.
SCRUNCHIE GIRLS
We just reiterated that the 90s do not want to leave the beauty cases. And in terms of hairstyle, the scrunchie - the Invisibobble Sprunchies saw a + 210% on Stylight in 2021 - remains the perfect ally for very casual summer hairstyles. First, however, prepare your hair for summer, with rice water capable of making hair healthy, strong and shiny. The #ricewaterchallenge has already garnered 69 million views, and the trend is popular because rice water can also be made at home and is multitasking, from shampoo to mask.
INVISIBOBBLE
FRENCH MANICURE, BUT MAKE IT FUNNY
@nailartbysig Pastel side French tips are perfect for spring #nails #nailart #diy #tiktokfashionmonth
original sound - switchdisco
A real craze, that of the funky French, or a milky manicure with colored tips in shades of the rainbow. Perfect mix between the hands of the Cher of Girls in Beverly Hills and the eternal winning pattern, that is the mismatched, with one nail different from the other.
