5 new beauty collections to try

"When I started looking at the world of beauty, I found it for the most part conservative and conventional. But ultimately, beauty is subjective" explained Ben Gorham, founder and creative director of Byredo. And how to blame him. On the shelves of beauty stores we often find ourselves seeing rather identical products but enclosed in different packaging. But not these 5 beauty collections we need to add to our beauty case. They are all novelties, some in limited editions, which will conquer you beyond the catch-all packs.

Chanel Factory 5

To celebrate the 100th anniversary of the iconic scent N°5, Chanel has created a revolutionary new experience that, like the most beautiful occasions, must be caught on the fly because it is limited edition. The only ingredient is N ° 5 in the seventeen packs inspired by everyday objects. They are all sold in the Chanel Factory 5 wish factory, entirely built and dedicated to the transformation between future and myth, between daily routine products and the Maison's savoir-faire. In short, let yourself be conquered by L'Huile Corps which looks like a tube of paint or by Les Galets De Bain which seem to be contained in a tea box.

Byredo Make-up

It took some time - highly anticipated, we add - for this collection to become tangible. The revolutionary genius behind Byredo fragrances faces the iconoclastic reality of make-up. Ben Gorham drew on the talent of make-up artist Isamaya Ffrench, and together they developed a new approach to makeup, firmly placing the wearer's subjectivity at the center of their creative process. No genre, the identity walls have been definitively demolished, and the best part of the products is that they are multipurpose. In practice, you can also wear a lipstick as an eyeshadow or blush and vice versa. “I don't want to tell people how to wear cosmetics, just inspire them. I wanted to create a sense of freedom in the way we approach using makeup but also in the way we communicate products, "explained Isamaya Ffrench. The attention to formulations is also reflected in the totemic packaging of each product, designed by Gorham. A real object of desire with a futuristic aesthetic, to be owned and exhibited in a handbag.

Rare Beauty

Behind this brand is Selena Gomez, who has always been passionate about makeup and authentic beauty. The line, available exclusively from Sephora, aims to go beyond physical products, with the aim of helping people feel good about themselves, celebrating their authenticity. Everything starts from Selena herself, and from what she tells as a "myth of beauty", that is, the unrealistic expectations imposed by society and impossible to achieve. So she wanted to create Rare Beauty to dispel the myth of beauty linked to physical perfection. Because self-love and acceptance are the best cure. The names are also beautiful, from Always An Optimist to Stay Vulnerable, without forgetting Positive Light.

Valentino Beauty

It's true. The luxury brand has finally presented its first make-up collection. But they are not simple tricks, more than anything else real jewels to take in our handbags, precious items to keep and show off. A democratic couture that speaks to all ages and all cultures. Within this collection there is the iconic red but also the disposition to never conform, dressing up with every single emotion. A "human beauty", as the creative director Pierpaolo Piccioli likes to call it, all to be tried.

Huda Glowish