The 10 most popular beauty products on Tik Tok
How the social platform influences our beauty and make-up shopping choices
G-Club
September 29th, 2021
September 29th, 2021
If you think about it it always happens like this. First MySpace, then Facebook followed by Instagram, now it's all about Tik Tok. Those who use social networks open them, observe the people they follow and mathematically choose to try the product seen on the profile of their friend or favorite influencer. Tik Tok is even more relevant than Instagram, especially for the beauty industry, thanks to the tiktokers who day after day experience something bizarre - but functional - about them and make it public.
Not long ago it happened with The Ordinary 2% + B5 hyaluronic acid, used on the tips of damp hair before going to bed. The result of the user? Lengths that have grown faster and are decidedly full and healthy. Before that, it was the turn of chlorophyll - yes, that of plants - that some girls drank to ward off acne. We advise you to always read the labels and INCI carefully, to ask an expert if the product is suitable for your skin and only in that case to start using it. Because the unspoken truth about Tik Tok is that not all formulations are suitable for everyone's skin. That said, Gen Z and not, have fun because we have collected the 10 most popular products of the moment on the platform.
On the skincare side, the most popular products are natural, simple and cruelty free ones. There is the infamous hyaluronic acid serum by The Ordinary, there is the retinol by Paula's Choice, there is the body cream suitable even for sensitive skin by CeraVe and there is the vitamin C detox mask by Caudalie. A parenthesis should be opened on what tiktokers call "miraculous" products, such as Cicapair by Dr.Jart +, whose formulation contains a capsule that changes color by smoothing and anti-inflammatory dermis, or Glimmer Glow lipstick by Essence, which has a color with active ph capable of emphasizing the mucous membrane of the lips. Always on the make-up side, functional simplicity is appreciated, and that is why a Revlon concealer in the roll version, which prevents dark circles, is very popular. Then a world opens up from the point of view of fragrances and two are the ones that are the most popular. These are Baccarat Rouge 540 by Maison Francis Kurkdjian, which smells of "richness" for users, and the more - pass the term - cheap variant, with a similar smell, which is Cloud by Ariana Grande. For the hair, on the other hand, the most requested product is Gisou hair oil, volumizing and miraculous on the tips, with a heavenly smell.
THE ORDINARY Hyaluronic Acid 2% + B5 Trattamento
DR.JART+ Cicapair Tiger Grass
PAULA'S CHOICE Clinical 1% Retinol Treatment
CERAVE Lozione Idratante
CAUDALIE Maschera Instant Detox Vinergetic C+
ESSENCE Glimmer Glow Lipstick
REVLON Oil-Absorbing Volcanic Roller
MAISON FRANCIS KURKDJIAN Baccarat Rouge 540
ARIANA GRANDE Cloud Eau de Parfum
