The new Photo Finish Silkscreen Primers by Smashbox

Smashbox's first primer was born in 1996 in the eponymous photographic studios in L.A., and quickly became the brand's must-have product. Since then, lipsticks, mascaras and eye shadows have been added, but that first item, capable of evening out the complexion and giving the skin a look worthy of a Hollywood star, has remained unattainable. At least until now. From next January, in fact, Smashbox will offer to all beauty-addicted its new Photo Finish Silkscreen Primers, even more performing and designed not only to help makeup stay perfect all day long, but also to actively protect the skin. The secret? The innovative Silkscreen Complex that creates a true breathable, lightweight barrier that can perfect skin, smoothing and fortifying it, and protect it from pollution, blue light and other external agents.

There is Photo Finish CORRECT Anti-Redness Primer that, green-toned, with the mix of active ingredients - antioxidants, hyaluronic acid, probiotic extract, vitamins and algae, immediately reduces redness, giving a satin finish. Photo Finish PRIMERIZER+ Hydrating Primer, on the other hand, has a formula with triple hyaluronic acid and niacinamide that revitalizes the skin giving a bright and plumped look; while Photo Finish ILLUMINATE Glow Primer, enriched with Vitamin C and Passion Fruit, illuminates and gives a radiant finish. Witch hazel, salicylic acid and zinc are the ingredients that help Photo Finish CONTROL Mattifying Primer to control sebum production and keep skin matte all day, but without drying it out.

All new Photo Finish Silkscreen Primers will be available starting January 2022 on Smashbox.eu, Douglas.it and in Douglas stores.