Fenty Beauty launches new lipstick collection inspired by Rihanna's lips

It's a moment full of news for Rihanna: the first and most important is the pregnancy announced in recent days, the second is Icon, the first collection of refillable lipsticks by Fenty Beauty. There are 10 shades, seven nudes and three reds, personally developed by the businesswoman to suit different complexions. Riri's favourite? The MVP blue-red, which she also sports in the campaign images and which for her is linked to the memory of her mother and a particular idea of empowerment:

"The perfect red lip is the sexiest, most empowering thing you can put on when it comes to beauty. When you wear a red lip, it exudes confidence. I love that anyone can put it on and feel strong and sexy with just one swipe".

The finish is semi-matte and the texture soft and creamy, thanks to ingredients such as hyaluronic acid, which gives a subtle plumping effect, vitamins C and E, and amino acids. The plus is the vanilla peach scent, Rihanna's favorite. The pop star's defined cupid's bow on her lips inspired the shape of the bullet, which is encased in sustainable packaging with a refill option that reduces waste.

The new Fenty Icon lipsticks will be available from February 4 on the brand's e-shop and at Sephora, online and in stores. The price of the refills is €23, while the case costs €14.