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To Grown Alchemist beauty is a matter of natural balance

We asked Jeremy and Keston Muijs to tell their values behid their holistic approach

To Grown Alchemist beauty is a matter of natural balance We asked Jeremy and Keston Muijs to tell their values behid their holistic approach

The beauty industry is always looking for new ingredients to visibly transform the skin and improve its appearance with active ingredients and cutting-edge scientific experimentation, but it is often in nature and its power that the most effective answers are found. Grown Alchemist builds on this approach in formulating its natural products with a holistic approach and sees in enhancing the properties of active natural ingredients through cutting-edge technological processes, studied in the laboratory with the best formulators in the industry. Grown Alchemist is leading a new generation of products that use innovative natural ingredients and promote cellular communication, including neuro-peptides, tetra-peptides, tocotrienols and advanced hygroscopic actives, working in sync with the skin, detoxifying it and activating its fundamental functions for an healthy state of skin.

We think of our brand as the perfect fusion of advanced natural alchemy and cosmetic science, continually driven by technological advances. We decided to move towards the natural side of the skincare market. It was during this shift that we saw our clinical results demonstrate improved cellular function when exposed to natural ingredients

So we were told directly by the Australian brand's founders, Jeremy and Keston Muijs who discovered through years of constant contact with experts in product and brand development the role of natural actives and their functionality in the health of our body's most prevalent organ. The brand name represents the dual identity in which the importance of the conscious use of the powerful biological resources available in nature and the cutting edge of cosmetic science coexist in a concept of beauty in which care starts from within:

At Grown Alchemist, we believe that through the combination of diet, gut health, mental wellness, environment and topical skin care, it is possible to radically change the aging process of the skin and body. Everything we put in or on our body has the power to give or take energy

The Grown Alchemist product range includes biologically advanced nutricosmetic products that act against cellular aging as well as a wide range of skincare, bodycare and haircare products, free of toxins, carcinogens, artificial fragrances, parabens, paraffins and other possible biological hazards for cellular aging. The ingredients in Grown Alchemist products are active, pure, organic and highly nutritious, providing functionality and health for skin that aims to keep skin's metabolic functions alive and be young, not just look young. The brand's 5 best-selling products prove that it's not critical to have a 10-step routine, but to equip yourself with the right allies to cleanse, nourish, protect and help your body bring out the best version of yourself. 

The skincare industry has conditioned consumers to think that the answer to great skin is a magic ingredient. But without a healthy, capable skin cell, nothing really happens. It's just a waste of powerful ingredients. 

The natural formulations have a unisex allure, embracing a beauty product idea with a high efficacy holistic focus rather far from the gender-marketing done by other cosmetics brands, differentiating themselves from other brands in the market on a positioning level, along with a careful sustainable sourcing and manufacturing regimen. 

Our products use 100% natural ingredients, our products are also vegan and gluten-free, we never test on animals and our products are certified organic and toxic-free. Sustainability is an area we are continually optimizing. We are always looking for new technologies to decrease our carbon footprint and increase our ability to give back to the environment.

Positive Luxury, PETA, ACO (Australian Certified Organic) and SCA (SAFE Cosmetics Australia) and Vegan.org along with the renowned Butterfly Mark are just a few of the certifications visible on the brand's premium and recyclable packaging, proving that the products meet the highest standards of international ESG+ sustainability best practices including Environmental, Social, Governance and Innovation. Combining their alchemical equation with the global trend in seeking out organic, non-harmful ingredients, Grown Alchemist is a clear opportunity to stand out when choosing from beauty products when it comes to wellness and beauty.