Summer of beauty: 70s make-up and its muses

The 1970s was an iconic era for so many reasons: music, fashion, film, TV series like Charlie's Angels, the second wave of the feminist movement, but also because of the explosion of a number of new beauty trends thanks to the popularity of divas of the time like Cher and Farrah Fawcett. Eyeshadows, mascaras and lipsticks became a means of absorbing the social and popular atmosphere that included the development of a genderless concept of beauty, the search for a more natural, peaceful and community-loving hippie style and the excessive, glittery glam of disco music and iconic clubs like Studio 54. 

Whether you are leaning towards a Cal Girl look, as if you grew up on the streets of Laurel Canyon like Ali McGraw and Lauren Hutton, or you were born to rock the dance floor with Bianca Jagger and Donna Summer, the first step to perfect 1970s make-up is sun-kissed skin. There are many tricks to achieve it, from self-tanner to illuminating powder. The complexion of the face always conveys warmth and radiance by mimicking honey and bronze tones. To achieve this, we recommend choosing a foundation with a glow effect that warms and brightens the complexion. To accentuate the golden glow, play with bronzer, blush and blush in apricot and peach tones, accentuating the cheekbones and, if desired, extending to the temples and the bridge of the nose.

The real focus in this type of make-up, as in the last decade, is on the eyes. Eyebrows are thin, lashes long and defined, eyelids filled with colour. How you distribute the pigments and combine them with eyeliner and mascara depends on what your muse is. If you love Cher Hippie, lean towards earth and natural tones and emphasise the depth of the look with black pencil or khol. If you take your cue from Mina, you can create a cut crease, as was popular in the 1960s and continued to dictate fashion in the following decade, or update it a little with bright colour plays. Saturated, bright colours illuminated by iridescent fireflies and straws are a must on the eyelids of disco divas like Amanda Lear, as well as rock chicks like Debbie Harry. The buzzwords are ruthlessness, brightness with a strobe effect and a lot of playfulness and fun. The eyeshadows for the trousseau are purple, lilac, blue, light blue, green, but also red and bright pink, which you apply all over the eyelid until close to the eyebrows, without dwelling too much on the shades. To complete the look, it's best to choose exaggerated, dramatic, very long and thick lashes, thanks to volumising mascaras and, why not, the help of false lashes. The lips? Nude but glossy for a cooler style and red and juicy for a more confident look.