Care of skin and hair during and after physical activity

In recent years, the fitness industry has experienced a veritable explosion. More and more people are dedicating themselves to an active and healthy lifestyle. Hand in hand with this trend, a new market has emerged: the market for beauty products specifically designed for training and post-workout. But what has prompted so many brands to invest in this sector? We explore the reasons behind this growing trend and the importance of caring for skin and hair during and after exercise.

The link between sport and beauty

People increasingly understand the close connection between physical well-being and aesthetic beauty. Regular physical activity helps to improve blood circulation, reduce stress, increase tissue oxygenation and promote a radiant appearance. This awareness has led brands to develop products that support and enhance these benefits.

Skin protection and care during exercise

Exercising can be challenging for the skin, as sweat, friction and exposure to the elements can cause skin damage and irritation. Beauty products for training are designed to provide adequate protection, such as waterproof sunscreens, fast-absorbing moisturisers and barrier creams that prevent irritation.

Regenerating after exercise

After exercise, skin and hair may need extra care to recover and regenerate. Post-exercise beauty products are formulated to soothe the skin, relieve muscle fatigue, reduce inflammation and moisturise. Gentle cleansers, refreshing masks and nourishing oils are just a few examples of products designed specifically for this purpose.

Is it important to look good while exercising?

Fitness has become a real lifestyle for many people, and looking good is often an essential part of that culture. Feeling and looking good while working out can boost self-esteem and individual empowerment. Brands have recognised the importance of offering products that meet these needs, creating an overall sense of well-being.

Here are the must-have products: