Naïma AllScent and Olaplex open Milan's freshest corner

Olaplex, the leading luxury hair care brand, has teamed up with Naïma AllScent to open a temporary outpost in Milan's prestigious Naïma AllScent flagship shop on Corso Buenos Aires until 2 July. To celebrate Olaplex's ninth birthday, Naïma AllScent is offering customers the opportunity to learn more about the renowned professional hair care brand. Through a personalised experience provided by experienced beauty consultants from the hair care sector, the temporary shop offers an atmospheric 20-square-metre area entirely dedicated to Olaplex, which is also visible from the outside.

Throughout the week, customers will be able to get advice on hair care and choosing the most suitable Olaplex treatment for them. A free braiding service will also be offered on Saturday and Sunday, where an Olaplex hairstylist will create bespoke braided hairstyles for interested customers.

Olaplex is the revolutionary hair repair system known for its unique technology to restore the inner connections of damaged hair. Olaplex is suitable for all hair types and repairs damage caused by chemical treatments, heat, mechanical stress, environmental factors and pollution. Here are Olaplex's 3 summer must-haves.

Olaplex No. 3, the world bestseller

If you want clearer, stronger and visibly healthier hair, this is the product for you. The Olaplex treatment offers an effective solution to strengthen and repair damaged hair. The highly concentrated formula works immediately on the bonds in the hair, rebuilding them in depth and preventing further damage. Simply apply the treatment to damp hair, from roots to ends, and leave on for 10-20 minutes. Rinse thoroughly afterwards and continue with the application of shampoo and conditioner. This treatment is particularly suitable for hair that shows clear signs of damage and needs intensive repair.

New Lashbond Lashes

Lashbond Building Serum is a revolutionary product that combines the know-how of hair care with the science of lash care. In just one step, this serum offers a range of extraordinary benefits. It supports and promotes the natural growth cycle of the lashes, prevents them from falling out and makes them longer, thicker, stronger and, above all, healthier. This is made possible by a combination of cutting-edge technologies. The serum contains the new Olaplex Peptide Complex, which works in synergy with the patented Olaplex Bond Building Technology to strengthen and rebuild the lashes from the inside out. In addition, the serum is enriched with hyaluronic acid and biotin, which provide the eyelashes with plenty of moisture and keep them healthy. With regular use, you will notice extraordinary results in just 4 weeks.

New Hair N°4D

A dry shampoo that revolutionises the approach to hair care, inspired by the concept of skin care. Clean Volume Detox No.4D dry shampoo is your ally when it comes to keeping your scalp healthy and clean between hair washes. Its innovative formula offers a range of exceptional benefits without the need to wash your hair traditionally. This dry shampoo absorbs excess sebum and gives you an instant feeling of freshness. But that's not all: it also adds volume and shine to your hair, making it visibly more beautiful and vibrant. Its deep cleansing action effectively removes impurities and leaves your hair clean and light, just like after a traditional hair wash. It also soothes the scalp and provides a feeling of comfort and relief.