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Milan Fashion Week, all the beauty trends we saw

Graphic eyes with saturated colour and hair with unstructured waves: SS24 inspirations to copy

Milan Fashion Week, all the beauty trends we saw Graphic eyes with saturated colour and hair with unstructured waves: SS24 inspirations to copy
Marras
Prada
Prada
N21
N21
Giorgio Armani
Giorgio Armani
Roberto Cavalli
Ermanno Scervino
Emporio Armani
Ermanno Scervino

When Milan Fashion Week takes the stage, the focus isn't only on the clothes, but more importantly on the beauty looks that accompany the catwalk outfits. While New York focuses on laid-back luxury trends for the coming season and London flirts with punk influences, it's all about Instagram-worthy trends in the Italian fashion capital. Eyes highlighted with a fleeting application of gloss or a cobalt blue tint, relaxed and versatile hairstyles for every occasion of the day – let's take a look at the five trends you can try now for face and hair, straight from Milan Fashion Week.

Ombre lips

A big comeback from the 90s, this is becoming increasingly popular because it plumps up the lips. It involves applying a lipstick that is one shade darker than your natural lip colour generously and then blending towards the centre for a plumping visual effect. Moschino opted for these lips, while Gucci personalised them with a vinyl gloss in their new, more violet red.

Long live the gloss

Not just for the lips: The exquisite wet look offered by the most versatile product ever is back in the spotlight. Gloss can be applied anywhere, even on the eyes and cheeks, for a natural look as if you've been dancing all night or on a reflective walk.

Milan Fashion Week, all the beauty trends we saw Graphic eyes with saturated colour and hair with unstructured waves: SS24 inspirations to copy | Image 469359
Ermanno Scervino

The most beautiful applications of this moisturising product have been admired at Max Mara, Ermanno Scervino, Diesel, Iceberg and Bally. Avavav also uses it to recreate tears, a great idea for fans of Euphoria-style make-up.

Colour, colour, colour and Spider Lashes

Sometimes all it takes is a touch of orange or blue to make your complexion glow. Etro and Antonio Marras know this well, as they've enlivened their eyelids with a vibrant cerulean. At Prada, apricot is the colour of the season, while Giorgio Armani presents sumptuous shades of purple with a touch of bright white.

Milan Fashion Week, all the beauty trends we saw Graphic eyes with saturated colour and hair with unstructured waves: SS24 inspirations to copy | Image 469415
Milan Fashion Week, all the beauty trends we saw Graphic eyes with saturated colour and hair with unstructured waves: SS24 inspirations to copy | Image 469416

The plus? Combine it with Spider Lashes, dramatic, almost 'product-encrusted' lashes that resemble a spider. We've seen them at Marras and Armani, with one clear reference in mind: the beauty look made famous by British model Twiggy in the 1960s. Here's how to recreate them: Use an eyelash curler to bend them perfectly, and use the mascara brush to sweep it generously over one lash strand at a time, creating spider legs.

Milan Fashion Week, all the beauty trends we saw Graphic eyes with saturated colour and hair with unstructured waves: SS24 inspirations to copy | Image 469346
Marras
Milan Fashion Week, all the beauty trends we saw Graphic eyes with saturated colour and hair with unstructured waves: SS24 inspirations to copy | Image 469354
Giorgio Armani
Milan Fashion Week, all the beauty trends we saw Graphic eyes with saturated colour and hair with unstructured waves: SS24 inspirations to copy | Image 469355
Giorgio Armani
Milan Fashion Week, all the beauty trends we saw Graphic eyes with saturated colour and hair with unstructured waves: SS24 inspirations to copy | Image 469358
Emporio Armani
Milan Fashion Week, all the beauty trends we saw Graphic eyes with saturated colour and hair with unstructured waves: SS24 inspirations to copy | Image 469551

Luisa Spagnoli, on the other hand, goes for a magnetic look with gold smokey eyes. The look is rounded off with eyeliner, which comes in the classic elongated cat-eye shape, geometric shapes or even winged.

Free-spirited hair

Milan Fashion Week, all the beauty trends we saw Graphic eyes with saturated colour and hair with unstructured waves: SS24 inspirations to copy | Image 469356
Roberto Cavalli
Milan Fashion Week, all the beauty trends we saw Graphic eyes with saturated colour and hair with unstructured waves: SS24 inspirations to copy | Image 469357
Ermanno Scervino
Milan Fashion Week, all the beauty trends we saw Graphic eyes with saturated colour and hair with unstructured waves: SS24 inspirations to copy | Image 469351
N21
Milan Fashion Week, all the beauty trends we saw Graphic eyes with saturated colour and hair with unstructured waves: SS24 inspirations to copy | Image 469352
N21

At Milan Fashion Week, hairstyles were on show that didn't stray too far from their natural state. The hairstylists' aim was to emphasise the natural beauty of the hair and create a gentle wave that gives the impression that the hair has been tousled by the wind. Roberto Cavalli and Ermanno Scervino chose this path, while Moschino added a brilliant twist, following the wishes of its founder Franco when he established the house forty years ago: on one side they're extra straight, on the other there is a frisé strand as an embellishment.

Baby hair also found its way onto the catwalk at Etro, accentuated by voluminous ends with a wavy texture. N°21 took inspiration from Courtney Love's 90s style with "scrunchy" waves that look like they just got out of bed. This style is also suggested for brides and complemented with small lace veils.

If you don't like free-flowing curls, here's the updo

Milan Fashion Week, all the beauty trends we saw Graphic eyes with saturated colour and hair with unstructured waves: SS24 inspirations to copy | Image 469349
Prada
Milan Fashion Week, all the beauty trends we saw Graphic eyes with saturated colour and hair with unstructured waves: SS24 inspirations to copy | Image 469350
Prada

Prada sets the tone for the season with its minimalist but effective look. If you're looking for an alternative to a chignon, opt for an updo secured with an elastic band reminiscent of nylon tights.

Fendi goes for a low ponytail with a very clean texture, accentuated by a silver gemstone in the middle. Max Mara's chignon, on the other hand, is retro and has a side parting, while Antonio Marras' perfect updo is a soft, slightly tousled half ponytail and Versace's finishes with a bow.