The Fenty Beauty Drive comes to Milan this weekend

Finding the perfect foundation is comparable to finding the perfect bra in terms of difficulty, commitment and meticulousness. And Rihanna knows this perfectly well. At Savage x Fenty, at Fenty Beauty, Riri and her entire team do nothing but research the perfect shade for our complexion, the texture that is opaque but also luminous, like a second skin, only better, and the underwear that accentuates and envelops our bodies. And the brand's pampering doesn't stop there. Fenty Beauty is coming to Milan with an extraordinary event: the Fenty Beauty Drive. This free pop-up store is a unique opportunity to find the perfect Fenty Beauty foundation. The experience is as quick as ordering in an American fast food restaurant, but just as iconic.

Choosing the ideal foundation can be a complex task, often leading to confusion or anxiety due to the vast selection on the market. Fenty Beauty aims to simplify this process and empower consumers to find the most suitable foundation for their skin type and tone.

This weekend, the Fenty Beauty Drive in Milan will be an unmissable event. The entire route proposed by Fenty Beauty is characterised by simplicity, speed and, above all, the fact that it's free. In an environment reminiscent of American fast food restaurants and offering a photogenic experience to be shared with friends and on social networks, the event will be divided into four essential stages.

Discover the perfect foundation

Among the four foundations offered by the brand (Pro Filt'r Soft Matte Longwear Foundation, Pro Filt'r Soft Matte Powder, Eaze Drop Blurring Skin Tint and Eaze Drop Blur + Smooth Tint Stick), find the one that best suits your skin type, the finish you want and the ideal coverage level for you.

Find your shade in less than 5 minutes

With the help of Fenty Beauty's make-up artists, you can find the perfect shade for your complexion.

Pick up your free Fenty Beauty Drive Menu

In this gift selection, you'll find a sample of the foundation you identified in the previous steps so you can try it in the comfort of your own home.

Bonus

You also have the option to create unique content. The design of the location is inspired by iconic American fast food restaurants and invites you to share your experience with the world.

The Fenty Beauty Drive runs until Sunday 22 October in the City Life Shopping District behind the Palazzo delle Scintille and is open from 10am to 8pm. Don't miss this opportunity to enjoy a unique beauty experience and finally find the perfect foundation with Fenty Beauty!