Naïma AllScent and Off-White™ Beauty, together for inclusive and personal beauty

Off-White™ Beauty comes from Naïma AllScent. From February 26 to March 10, the new podium area of the prestigious Naïma AllScent flagship store in Milan, located on Corso Buenos Aires, will transform and be personalized to showcase the launch of Off-White™ Beauty. This unique, genderless, and intergenerational collection includes fragrances and makeup. On the afternoon of March 1, the launch will be celebrated with an in-store cocktail event. It's a special occasion to discover fragrances, face and body products, interact with makeup artists, take advantage of the free screen printing service, taste some snacks, enjoy music, and much more.

On March 2 and 9, Naïma AllScent offers its customers the opportunity to better experience the brand by providing, free of charge, the Off-White™ makeup service and screen printing service to engrave their name on the purchased fragrance's glass.

Off-White™ Beauty stems from the vision of Virgil Abloh of beauty as "another canvas, another surface for human expression", coinciding with playfulness, the desire to experiment, and freedom of expression. It is an invitation to claim beauty as an inclusive and ever-evolving form of art, to celebrate diversity and the uniqueness of each individual, and to express oneself without limitations of race, gender, or size. The result is a kit of tools for self-expression that falls into the categories of Solutions, Imprint, and Color Matter.

Solutions, the fragrances of Off-White™ Beauty

The true stars of the Off-White™ Beauty collection are the Solutions fragrances, a selection of 9 nameless Olfactive IDs to offer a fully customizable experience, free from conventional "instructions for use," breaking free from any conditioning given by the name. Solutions No.1 to No.4 were created by Virgil Abloh in collaboration with renowned perfumers, while Solutions No.6 to No.10 were developed in collaboration with Isamaya Ffrench, Off-White™'s beauty curator. Each fragrance evokes different and unique feelings, adapting to different moods, moments, and personalities. Solution No.1, signed by Alexis Dadier, recalls the scent of sand with top notes of Ho Wood and Bergamot mixed with vetiver and patchouli; Solution No.2, by Jérome Epinette, plays on the duality of freshness and woodiness, with a citrus note accentuated by fresh ginger peel; for Solution No.3, Sidonie Lancesseur has combined the power of musk and ambrette with Damask rose; Solution No.4, created by Jérome Epinette, is described as an urban aromatic freshness, with main notes of mandarin leaves, orange flowers, and vetiver. Solution No.6, developed with Steve Guo, is a woody gourmand fragrance, with recognizable notes of rum, chocolate, and patchouli; for Solution No.7, Alexis Dadier has blended bitter orange, fir resin, and sandalwood; Solution No.8, by Emily Bouge, has an amber floral bouquet with saffron, pepper, and vanilla; Solution No.9, imagined by Sidonie Lancesseur, mixes bitter almond, jasmine, and rice; while Solution No.10 combines pink pepper, patchouli, and sea salt.

Imprint, the solid pigments for face and body by Off-White™ Beauty

If beauty is a game, then the tools to experiment with everything that fantasy and the mood of the moment suggest are the Imprint solid pigment pencils for face and body. Designed with velvety and innovative long-lasting formulas, they are self-sharpening, waterproof and smudge-proof, but easy to remove. Available colors are Jet (black), Lucid (green), Maze (purple), Drill (brown), Mystic (fuchsia), Sea (turquoise). For those who like more disruptive looks, there are also face and body stickers and stencils.

Color Matter, the nail polishes of Off-White™ Beauty

Off-White™ Beauty also takes care of our manicure with the Color Matter nail polishes. The category includes a Top Coat, a transparent nail polish with amethyst crystal extract, and four long-lasting nail polishes, Flashback (translucent fuchsia), Digital (matte electric blue), Cement (matte indigo), and Seismic (matte black). Finally, there is Decode, which, thanks to a quick-drying solvent, causes the white polish to crack as it dries for a crackled finish. For those seeking a more unique but easy-to-achieve look, Off-White™ offers nail stickers with graphic designs.