Estée Lauder presents the new Revitalizing Supreme+ collection

"Beauty is the best way to respect yourself". "The most beautiful face in the world? It's yours". These two claims perfectly encapsulate the spirit of Estée Lauder, one of the world's most famous and esteemed brands. The secret of its success lies in the idea of uncompromising beauty accessible to all - synonymous with strength and self-confidence - inspiring every product. This vision materializes in the Revitalizing Supreme+ collection, updated and enhanced, capable of increasing the skin's natural collagen production by 10 times in just 4 days of use, providing the face with elasticity, firmness and a more lifted appearance in three facial areas - cheeks, nasolabial folds, and jawline - as well as a more sculpted and defined oval.

Revitalizing Supreme+ Collection: the ingredients

What makes the formulas of the creams so effective is the presence of Hibiscus and Moringa extracts and the collagen-boosting technology developed by Estée Lauder's scientists. The Hibiscus Morning Bloom is a 99% bio-active ingredient of natural origin, which stimulates natural collagen production, helping the skin feel firmer and more compact and giving a more lifted appearance in key facial areas. Moringa extract is a powerful elixir of natural origin that promotes many anti-aging actions, including neutralizing free radicals responsible for visible aging. Exclusive ingredients that make all products in the collection effective. 

The Revitalizing Supreme+ Collection

The iconic Revitalizing Supreme+ Youth Power Creme stands out for its silky texture and deeply nourishing formula that provides hydration for 72 hours, strengthening the skin barrier and offering powerful anti-aging benefits. The Revitalizing Supreme+ Youth Power Soft Creme is the ultra-light version, with a lifting effect, that defines facial contours, reducing the appearance of pores over time. For nighttime, the Revitalizing Supreme+ Bounce Night Creme, enhanced with CollaNight-8™, promotes collagen production and protects existing collagen. Finally, the new Revitalizing Supreme+ Youth Power Creme SPF 25 protects the skin from UVA/UVB rays. All products have an exclusive and delightful floral, amber, and citrus scent. The plus? The elegant recycled glass packaging that can also be refilled.

Grazie alla mia età... the campaign 

To celebrate natural beauty - to be maintained and enhanced at any age, supporting the importance of aging not as something to hide but as a value to appreciate and cultivate - Estée Lauder amplifies the communication dedicated to Revitalizing Supreme+ with an in-store animation. Activated in selected stores in Milan and Rome, the initiative aims to capture the attention of women over 40. Potential customers will be invited to reflect on their age, identify the milestones reached, and define themselves with 3 words that represent them as they are today, precisely because and thanks to their age. The #becauseofmyage movement promoted by Estée Lauder aims to give every woman a new awareness, made up of years and signs imprinted on the face by joys, challenges, and smiles but above all made up of uniqueness, strength, and experience: precious gifts that time has given them.