Beauty pop-up stores to visit this summer

Beauty brands are going on vacation. With the arrival of the warm season, they gather their best products, add a touch of design and some special gifts for customers, and take them to the beach. How? By opening temporary stores and setting up beach resorts in the most exclusive locations, from Saint-Tropez to Portofino, from Mykonos to Doha, creating unique shopping experiences that pamper even the most demanding and affluent tourists. So, a spritz of perfume, a swipe of lipstick, a veil of gloss, a touch of blush, a hydrating shampoo, or an after-sun lotion become even more enjoyable purchases, a small luxury to indulge in between a swim in the sea and a walk on the beach.

Here are the beauty pop-up stores to visit this summer.

Sephora - Forte dei Marmi

After Ibiza, Mykonos, St. Tropez, and Marbella, Sephora arrives on Via Spinetti in Forte dei Marmi with Sephora Playa, a temporary store specifically designed to meet the needs of the clientele frequenting the seaside resort. Therefore, despite its smaller size compared to other stores, it offers everything needed for vacation pampering, from haircare products to sunscreens, the true must-have of the season. It features the most beloved makeup and skincare brands by the community such as Fenty Beauty, Rare Beauty, Laneige, Sol de Janeiro, Dr. Dennis Gross, K18, Masqmai, and Byoma. The store stands out not only for the best in cosmetics and skincare but also for its bright and welcoming atmosphere, thanks to light colors and design elements inspired by the context of the Versilian tourist location.

Valentino Beauty - Argentario

Valentino Beauty celebrates Born in Roma with the summer takeover of the Argentario Golf Club. From July 4th to 11th, 2024, the resort's spaces will be colored with the hues of the fragrances: the pink of the light in the Eternal City, the brilliant yellow of the sun at its zenith, the coral of the sunset, and the green of the first light of dawn. Guests will have the opportunity to enjoy an unforgettable sensory experience and explore the range of fragrances thanks to a team of expert perfumers who, for the duration of the event, will help them discover which Born in Roma is best suited to their personality at the Fragrance Bar. The highlight? Thematic drinks can be enjoyed on the terrace of the Club House while watching the sunset.

Rituals - Knokke

Rituals opens its first beach club in the coastal city of Knokke, Belgium. From July 5th to August 5th, all the beach equipment at Yssis will be turquoise and orange. The color inspiration comes from Ritual of Karma, a range of products that includes after-sun lotion and refreshing after-sun shower cream, all characterized by the scent of lotus flowers and white tea. The result is a peaceful oasis where guests can relax on sunbeds, have a drink at the bar, play beach paddle or volleyball, sunbathe, and chat with friends. The beach club will also offer a selection of branded gadgets, including The Ritual of Karma beach tennis paddles, Rituals-themed tapas, and a sunscreen dispenser. For a relaxing, colorful, and fragrant summer.

Dolce&Gabbana - Doha

Dolce&Gabbana strengthens its presence in the Middle East and invests in travel retail, inaugurating a temporary beauty store in collaboration with Qatar Duty Free, inside Hamad International Airport in Doha. The space, open until August, hosts the new makeup collections but especially the fragrances of the maison, including Devotion, K&Q, Light Blue, The One, and Dolce. A special area is dedicated to the exclusive Velvet collection. Additionally, engraving and wrapping services are available for personalizing purchases. The store is just the first step in a series of projects dedicated to travel retail, which will cover the main airports worldwide, including Milan Malpensa.

Acqua di Parma - Saint-Tropez

On June 6th, Acqua di Parma opened its seasonal pop-up boutique in Place des Lices, Saint-Tropez. It is a charming pied-à-terre in sunny tones that reflect the citrus notes for which the Maison is famous. The facade reflects a classic European architectural style with glass doors featuring brushed gold metal handles inspired by the shape of the Colonia Art Deco fragrance bottle. The interior features terracotta flooring, lime-plastered walls, and a lacquered ceiling. Customers are captivated by golden fruit shapes and a coffee table inspired by the lemon peel, an aesthetic homage to the Italian citrus fruits symbolizing Acqua di Parma. Elegantly displayed on another table, minimalist shelves, and stainless steel furniture are candles, fragrances, and, in preview, the new Resort Collection which includes Art de la Table crockery, Tote and Tray sets, and the Buongiorno Picnic Basket. To celebrate the opening of this location, Acqua di Parma presents some exclusive creations such as the Acqua di Parma Pétanque Set and the Car Diffuser Double Colour Limited Edition, both with the inscription À Saint Tropez.