Dolce&Gabbana's streetcar is a journey into make-up

Remember the Dolce & Gabbana Beauty campaign featuring Irina and Jerry Hall? And their glamorous and seductive looks? Did you want to try the Everkiss lipsticks that made lips soft and inviting, or the sharp eyeliner that made your gaze irresistible? If your answers to these questions are positive, then mark the date in your calendar: from September 27 to 29 in Milan.

During the Milan Beauty Week 2024, an event conceived by Cosmetica Italia in collaboration with Cosmoprof and Esxence Pop, which fills the Lombard capital with pop-up stores, events, meetings, and discussions on the world of beauty, Dolce & Gabbana decided to unveil its new products in an exclusive and fun way: a Beauty Tram. This is a special traveling installation that will pass through the heart of the city, stopping at the very central Via Cantù, Piazza Fontana, Largo Cairoli, Corso Sempione, and Via Lanza. The experience, bookable through a dedicated mini-site until spots run out, offers participants the chance to explore new products like the limited-edition Eye Dare You! Palette with its twelve long-lasting eyeshadows and Cheeks & Eyes Match, an innovative blush that doubles as an eyeshadow and powder for cheeks, perfect for creating monochromatic looks. The perks? Onboard the tram, a digital consultation service will help you choose the best formulas for your skin type and colors, and you’ll have the opportunity to try the products in a flash make-up session curated by a team of experts.