Berry girl make-up, the beauty trend inspired by red fruits
What it is and the products to make it
G-Club
November 4th, 2024
November 4th, 2024
The beauty world has always drawn inspiration from food and beverage. Cinnamon spice girl, latte make-up, tomato girl, cherry cola lips, pumpkin spice make-up... Many fruits and foods, reimagined by content creators and make-up artists into eyeshadows, blushes, and lipsticks, have transformed into viral trends. Not long ago, Hailey Bieber proclaimed the start of the “summer of the strawberry girls,” showing us how to achieve the look with flushed cheeks, prominent freckles, juicy lips—though every trend has a brief life. It is born, dies shortly after, or evolves. Such is the case with the Berry Girl aesthetic, perfectly aligned with the popularity of burgundy and wine-red in fashion, adds a sophisticated, glamorous, yet fresh touch to our fall looks.
Berry Make-up: All About Shades
As the name suggests, Berry Make-up revolves around shades of red berries. The juicy hues of raspberries, blueberries, strawberries, currants, and blackberries color cheeks, eyelids, and lips with red, burgundy, and wine tones, moving into cooler shades with hints of blue and violet. The result is a feminine, romantic palette, featuring both matte and glossy finishes and a range of products, from highly pigmented to sheer, ethereal ones that you can layer to your preference. This is the key to the Berry girl aesthetic: versatility and the ability to match personal taste. You can focus on the lips, creating a seductive look similar to post-strawberry bites, or blush your cheeks for a coquette look.
How to Create the Berry Girl Make-up
The first step for a Berry girl look is a flawless base, a canvas to paint as desired. You can opt for a matte effect or a glowing look that contrasts with the darker hues of blackberries and raspberries. From there, it’s all up to personal preference. Some prefer a clean look—without mascara, eyeshadow, and just a rosy hint on the cheeks, making the lips the main focus, precisely painted in an intense, matte or glossy color. Others use a multi-use product, often in stick form, on lips, cheeks, and eyelids for a monochrome effect built on layers of shades. Alternatively, you can concentrate berry pigment to blush temples, cheeks, and nose. The secret lies in modulating intensity to sculpt the face with light and shadows, transitioning from strawberry to raspberry, currant, and blueberry as inspiration strikes. The same goes for the finish. Just a swipe of gloss on the lips or liquid blush gives a twist to your make-up.
HAUS LABS BY LADY GAGA - Color Fuse Longwear Glassy Lip + Cheek Balm Blush Stick
34€
CHANEL - Les 4 Ombres
61€
CHARLOTTE TILBURY - Pillow Talk Lip & Cheek Glow
42€
MILK MAKEUP - Cooling Water Jelly Tint
28€
PATRICK TA - Major Headlines - Double-Take Cream + Powder Blush Duo
36,16€
RARE BEAUTY - Stay Vulnerable
27,50€
E.L.F. - Glossy Lip Stain
7,99€
CLINIQUE - Quickliner for Lips
24,99€
Berry Girl: Lips
If the eye makeup is kept minimal with a subtle eyeliner and often no mascara, the lips take center stage, painted in all shades of berries, from deep blueberry reds to darker, almost vampiric tones. This season’s trend favors matte, almost powdery textures, but depending on taste, you can go for a more decadent or glamorous style with added shine from gloss. You can apply lipstick with extreme precision, no smudges, maybe with a lip brush and lip liner to define the contours, or go for an intentionally smudged look, dabbing the product with your fingers. The result? Sensual, kissable lips in every case.
Berry Girl: Cheeks
Flushed blush is a must-have for 2024. The blushed cheeks look loved by Hailey Bieber, Sabrina Carpenter, and makeup artist Patrick Ta will remain essential this fall, complementing berry tones. Whether you opt for warmer or cooler shades depends on your skin tone, but from intense, purplish plum to soft, rosy raspberry, the key is to apply a generous amount. This way, the cheekbones, cheeks, and nose are flushed as if kissed by the warm autumn sun. You may prefer a powder product, but a cream one provides the best effect and is easier to control for the desired intensity.
Berry Girl: Eyes
For a more striking Berry girl look, the eyes also deserve attention. If you want the lips to remain the focal point, you might choose a light brown or gold eyeshadow and a hint of mascara to define the lashes. Alternatively, for a bolder look, go for smokey eyes in the same berry shades used elsewhere on the face. Should you use a creamy product that aligns with the red wine makeup trend or a powder one with glitter and sparkles? It’s up to you. Remember to apply the pigment with your fingertips for a slightly messy finish. The result will be vibrant, sensual, and cool.