Bianca Jagger is the new muse of YSL Beauty

A stunning woman with the Los Angeles skyline in the background. Her jacket, shirt, tie, leather gloves, and sunglasses are all black, except for the red lipstick she wears and the perfume bottle she holds in her hands. This is the image of the new campaign for Libre Flowers & Flames by YSL Beauty, starring a true icon: Bianca Jagger.

Bianca Jagger: A Life of Fashion, Glam, and Activism

The word icon is often used lightly, attributed too easily. But this is certainly not the case with Bianca Jagger. She has been and continues to be an icon. A friend and muse of Andy Warhol and Halston, she was the life of the legendary Studio 54, where she danced, had fun, flirted, and was photographed with the coolest people of the era. There are countless stunning images of Bianca Jagger, but two are unforgettable: the first shows her, for her 32nd birthday, entering Studio 54’s dance floor on a magnificent white horse while wearing a red Halston dress; the second captures her marrying Rolling Stones frontman Mick Jagger in a white Yves Saint Laurent tuxedo. Over the years, she has worn the brand numerous times, and even today, when asked about her pick for a timeless style piece, she always replies: a beautiful Yves Saint Laurent suit.

Bianca and YSL Beauty: United by Freedom

For Bianca, style means knowing who you are and what suits you, recognizing what is good and beautiful. Being free to exist, act, and live by her own rules is crucial for her, and she has spent years fighting for everyone to have the same right. This makes her the perfect fit for Libre Flowers & Flames, as Juliette Ferret, General Manager of the brand, explains: "We are thrilled and honored to have Bianca Jagger closing our Libre Flowers & Flames series. Her tireless fight for freedom perfectly reflects the message we aim to convey with this project, and her voice brings a deeper dimension to our campaign." Announcing the collaboration, Bianca wrote on Instagram: "The fragrance’s name means freedom in English and Spanish. Born in Nicaragua, the pursuit of freedom has been an existential goal throughout my life. I’ve learned that to be free, my existence had to become an act of rebellion."

The New Campaign for Flowers & Flames by YSL Beauty

Shot and directed by Tyler Mitchell, the campaign blends visuals and video content, creating a digital series featuring four "feminine icons, each embodying a facet of freedom and power for Libre Flowers & Flames." After Dua Lipa, Hailey Bieber, and Precious Lee, Bianca Jagger now stars in the final chapter of the project, representing the connection between femininity and the fragrance’s defining flower: the lily. Libre Flowers & Flames is a blend of coconut palm flowers, lily flowers, orange blossom, and vanilla notes. But for Bianca, it’s much more: "It makes me feel like a free woman. And that is the most beautiful feeling when freedom is the existential goal of your life."