The Icy Makeup captures even the coldest hearts

Transitioning from the warm, cozy tones of autumn to the cool, elegant hues of winter has been a breeze for internet users. Just a short while ago, our For You Page was flooded with images of golden autumn leaves, orange-toned eyeshadows, and chocolate brownies. Now, temperatures have dropped drastically. Like an unexpected snowfall, Instagram and TikTok feeds have turned white, introducing us to new trends. Icy makeup is the latest beauty obsession, enveloping us in glacial vibes. This December's favorite aesthetic is very demure, reminiscent of the Snow Queen’s magic, Elsa from Frozen's allure, Glinda's dazzling outfits from Wicked, or the grace of an ice skater in motion. In short, it's a perfectly balanced cocktail of mystery and charm, pride and beauty, and above all, a whole lot of ice.

What Do You Need to Create a Frosty Look?

From beauty creators like Sara Lazzellari to it-girls like Gigi Hadid, countless people are rocking the frostiest make-up of the season. Whether it's for a Christmas party or après-ski during a winter getaway, one thing is clear—this makeup ensures you'll stand out. The look relies heavily on light and contrast, using cool pastel shades, metallic accents, and shimmery textures. Here are the key elements of this trend:

Radiant and Fresh Skin

• The centerpiece of an icy makeup look is radiant, fresh-looking skin with a frosty glow. Highlighters play a crucial role, especially on the cheekbones, brow bone, and bridge of the nose, to create an ice-kissed effect.
• Opt for luminous foundations and concealers, steering clear of overly warm or golden tones, to achieve a snow-like complexion. A cool-toned contour, almost grayish, can enhance the shadows on your face.

Rosy Blush

• Flushed cheeks, as if kissed by the cold, are a must. Choose soft pink or Barbie pink shades for a guaranteed win.

Metallic and Silver Eyeshadows and Eyeliners

• Silver, icy blue, lilac, and other cool-toned eyeshadows take center stage. Glittery or metallic finishes add a touch of brilliance, mimicking ice reflecting light.
• Eyeliners in silver, blue, or white accentuate the eyes and enhance brightness.

Cold, Glassy Lips

• Glossy lips in clear or neutral shades, light pink, or lilac complement the frozen aesthetic. The result is shiny, almost gel-like lips.
• Alternatively, a frosted lipstick offers a matte or satin finish, creating the illusion of icy lips.

Long, Voluminous Lashes

• Dramatic lashes contrast beautifully with pale skin and shimmery make-up. Apply mascara to achieve well-separated, elongated lashes for a striking look.

Frosty Eyes: Step by Step

If you've ever dreamed of having superpowers to freeze everyone with just a glance, the crystal-clear beauty of Emma Frost (X-Men: First Class) might be your inspiration. The icy make-up echoes the Slavic doll trend popular among Russian girls, featuring fluffy white fur hats and silver eyeshadows. Here's how to achieve these mesmerizing eyes:

1. Apply a burgundy shade across your entire eyelid with a fluffy brush.
2. Blend a deep gray into the upper part of the lid, moving inward.
3. Intensify the look with a dark brown shade, blending it into the outer corner. Use the same shade to draw a line along your lash line with an eyeliner brush.
4. Use a white eyeshadow on the inner eyelid and the inner corner of the eye. For better adhesion, apply concealer in this area first.
5. Add a shimmer of your choice—preferably blue, white, or silver glitter—to achieve a frosty effect.

NABLA - Cupid's Holidays in Icy Moon - Multifunctional Stylo Kit

38,90€

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NYX PROFESSIONAL MAKE-UP - Buttermelt Blush

8,29€

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RABANNE MAKEUP - Eyephoria Famous Top Coat Mascara

29,50€

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MULAC - 3D Verse Matt liquid contouring all over face

17,89€

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REM BEAUTY - Midnight shadows

18€

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HUDA BEAUTY - Icy Nude Eyeshadow Palette

73€

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ANNHAO - 668 Pieces Rhinestone Stickers Glitter Make-up

6,59€

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FUTRZANE - Classic Cossack Hat

34,99€

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Extra Sparkle

Want to elevate your look like Barbie in Swan Lake with her iconic tiara? Add small gems beneath your eyes or try a glitter mascara for a crystal-like finish. With Christmas around the corner, this icy aesthetic isn't going anywhere soon—it's here to stay throughout the festive season. Even beauty brands are on board. Huda Kattan has launched the Icy Nude Palette, promising to give your eyes a frosty glow. What do you think of this trend? Do you like it?