The beauty creator to follow
Five beauty gurus to keep an eye on if you are a make-up addict
G-Club
December 23rd, 2024
December 23rd, 2024
Social media is not just a platform for entertainment; it’s a true treasure chest of tips and inspiration for beauty lovers. With so many creators out there, who is really worth following? In this article, we present five must-follow beauty creators whose creativity and authenticity have earned them millions of followers.
Beauty influencers to follow: Lara Violetta
Born in Bavaria, Lara graduated in Graphic Design in Berlin before moving to Paris. She began sharing step-by-step makeup tutorials on social media: with her platinum hair and bleached brows, her looks are created like artwork on a blank canvas. Smudged lipstick, asymmetrical eyeshadows, and colored mascaras are some of her signature beauty elements.
Another Hanna
Hanna is a Ukrainian photographer based in New York, whose work led her to discover a passion for beauty. "I find it fascinating how makeup can transform your look, almost like becoming a different character," she says. Known as the queen of frosty lips, her TikTok is filled with 90s-inspired makeup looks.
Erin Parson
Erin, a New York-based makeup artist for Maybelline, is perfect for those passionate about vintage beauty. Having collaborated with Gigi Hadid on a capsule collection, Erin calls herself a makeup historian. With an extraordinary collection of discontinued cosmetics from the 1950s, she will immerse you in her fascinating world.
Golloria
6 shades of DEY PLAY!
Golloria George is an African-American TikToker advocating for representation of the Black community in beauty. Recognized by Forbes, she ranked 23rd on the 2025 Under 30 Talent List. Her content showcases her experimenting with all kinds of makeup products, pushing brands towards greater inclusivity in shade ranges.
Aoife Cullen
Aoife, an Irish pro makeup artist based in London, is the queen of ugly makeup, creating masterpieces on her face . Using colorful foundations and unconventional lip combos, her tutorials draw inspiration from alien plants, Frutiger Aero memes, and Sukeban wrestlers. If traditional makeup isn’t your thing, she’s the weird girl you need to follow.