
Red blush is our new obsession
The must-have in your own makeup collection

January 30th, 2025
Red blush is quickly becoming one of the key elements to complete a makeup look, thanks to its ability to adapt to all skin types and offer a healthy and radiant appearance. Whether for a natural and fresh look or a bolder and more sophisticated effect, red is a color that adds energy to the face and pairs perfectly with the latest trends.
The allure of red blush
Red blush may seem a bit intimidating at first, especially when compared to softer tones like pink or peach, which dominate traditional makeup routines. However, red has the power to bring freshness and vitality to the face. What makes red so captivating is its incredible versatility: it adapts perfectly to various skin tones. Its flush effect, similar to what you get after a run, can give a healthy and natural appearance. As explained by makeup artist Rose Marie Swift, who used it on Victoria’s Secret models, red blush is perfect for achieving a look that evokes the innocence and freshness of a child’s rosy cheeks.
How to apply red blush
The key to wearing red blush without looking too bold or harsh lies in the application. Creamy or gel formulas are perfect for a more natural and luminous effect. Red blush is applied by gently tapping it onto the cheeks directly with your fingers, allowing more control over the application. It’s important to start with a small amount of product and build it up gradually to avoid applying too much at once.
A perfect winter trend
Red blush is perfect for the colder seasons. During winter, its warm and intense hues create a beautiful contrast with the cold and paler skin, giving the face a healthy glow, reminiscent of a natural flush after a walk outdoors. Therefore, red blush is ideal for this season, when the desire for a healthy and radiant look is stronger. Below is a list of blushes perfect for recreating this look.