It's the winter of the cherry perfumes

If you’re a true fan of the world of fragrances, you might have noticed a rising trend: cherry perfumes are taking over. Social media has been buzzing about them for a while now, and the search for the perfect scent to match your personality seems like a delightfully endless journey. After all, who says you can only have one favorite bouquet of notes? Here’s a little tip: those juicy-looking bottles evoking the velvety notes of cherries aren’t just for spring but are also perfect for winter. They feature sweet yet not overpowering fragrances, conjuring a romantic and mysterious atmosphere that’s ideal for the colder season.

A cherry perfume as a personality statement

Picture this: you’ve applied your favorite red lipstick for that perfect bouche mordue effect, and you’re about to head out for a stroll. The air is filled with the sound of old-time music, a subtle backdrop for your thoughts. There’s sweetness and a sense of anticipation: what’s about to happen? The person who makes your heart race crosses your path. Cherry perfumes, with their sugary and tangy notes, are reminiscent of scenes just like this. The wide variety of products available—ranging from affordable cherry perfumes to niche cherry scents—lets you explore whichever aspect of the dream you want to dive into. From a beauty perspective, Gen Z often associates the silky hue of cherries with tenderness and euphoria, a craving for naturalness in words and behavior, and the allure of whispered phrases and unspoken words. Sweetness also emerges in nail art, with frosted designs in lighter cherry shades or tiny depictions of the fruit. The fascination is reserved for lips: fruity-hued glosses, a spring rediscovery, are bound to remain a favorite this year.

Not all cherry perfumes are the same

Okay, but how do you choose a cherry perfume? It all comes down to the atmosphere it evokes, which can lean towards the tender side or the enigmatic and alluring one. For instance, if you’re after an intense yet sweet result, look for scents with caramelized notes, often featuring other vibrant fruits or vanilla, a longtime favorite among fragrance enthusiasts. Don’t worry, these aren’t overly sugary fragrances; they’re like journeys through colorful, soft universes, where the cherry touch adds balance and makes the scent irresistibly fun. The one to try? Among others, we recommend Cherry Hook, a fragrance by Gleam, which combines cherry notes with amaretto, chili pepper, amber, and white musk.

On the other hand, if you want to leave a trail of mystery, go for perfumes where cherry is unmistakably the star, accompanied by bold, bitter, and enveloping notes. Sweetness takes a back seat here, without compromising the freshness of fruity fragrances.

Why cherry perfumes are so loved?

What’s the list of reasons you might fall in love with one (or more) cherry perfumes? Here are five key points.

They’re more tangy-sweet than sugary

To clarify, cherry fragrances and milk perfumes are worlds apart. The latter are cherished for their softness, wrapping you up like a cozy blanket of memories. Cherry perfumes, on the other hand, undeniably carry sweetness, but it’s balanced by a touch of tartness, just like the fruit itself.

They’re evocative

We’ve said it: just close your eyes, and you’ll be transported to an atmosphere that’s different for everyone but will almost certainly include dreamy gazes and heart eyes.

They remind us of many beauty trends

It feels almost natural to pair them with the boldest lipsticks in your collection, matching the scent to the color on your lips.

They work in any season

We’ve said it, and it’s true. It’s up to you to decide whether you prefer lighter ones in spring and richer ones in winter or if even this attempt at distinction feels unnecessary.

They add a hint of mystery

They’re the perfect ingredient to feel like the star of a movie that’s yet to be written: a romantic comedy with plenty of suspenseful moments.