Eyelash trend 2025: what's new, colors and formulations to try
Some shopping tips for Lash Day
G-Club
February 19th, 2025
February 19th, 2025
We’re exhausted. Work, studies, personal life, and even a morning and evening beauty routine that steals hours of sleep. Staying healthy and feeling good about ourselves is great, but when we can skip a step without guilt, we gladly do it. So, when TikTok introduced the no-mascara trend, we put away our mascara tubes and wands. But what if we also shortened our multi-step skincare routine, keeping only what’s truly beneficial? What if we started caring for our lashes differently—dyeing them when we felt like it, without following rigid beauty rules? Just our personal taste, the mood of the moment, and maybe the desire to try a new product or a different shade instead of classic black.
How to keep your lashes healthy, strong, and voluminous
The human eyelashes have a protective function. They are supposed to keep dirt and dust out of the eye. Small steps are required to ensure that they are healthy, thick and long. For example, it is important to remove make-up properly by using oily products and gentle movements. Other factors that can weaken them besides incorrect cleansing are too much make-up, smog and the use of harsh products. It is therefore a good habit to include serums and oils with strengthening and moisturising effects in your beauty routine, applied before make-up and in the evening after removing make-up. You must avoid serums based on prostaglandins, which can cause eye irritation, allergic reactions or worse. Instead, look for the words ophthalmologically tested on the packaging and ingredients such as peptides, B vitamins, plant extracts, antioxidants and essential oils such as coconut oil, jojoba oil or argan oil. The market offers ad hoc cosmetics with multifunctional formulas that make eyelashes thicker and more voluminous within a few weeks, such as the Multi Pepetide Lash and Brow Serum from The Ordinary, which adds thickness, density and volume to eyelashes thanks to nourishing active ingredients. Also of interest are the High Impact Lash Amplifying Serum from Clinique, which contains peptides, caffeine and extracts of turmeric and amla, as well as the Enhancing Lash&Brow Serum from e.l.f., which is popular for its mix of amino acids, antioxidants and vitamins and its favourable price.
Colors, finishes, and must-try products
Now that we’ve mastered the perfect lash routine, let’s explore the latest trends. While some embrace the no mascara look, most of us have a go-to product to make our eyes appear deeper and more magnetic. More than ever, we’re swapping classic black for softer brown tones or experimenting with glittery finishes—like the viral Lash Sensational Sky High Space Diamond by Maybelline on TikTok. At the same time, bold colors are making a statement: pink, white, purple, green, and increasingly, blue and burgundy. The most popular shade of 2024 remains a favorite, whether you’re going for an elegant look or a bold effect like spider lashes—achieved with creamy mascara and tweezers to group lash sections together. Also, why not try the YSL Lash Clash Extreme Volume Mascara?
The shape of your mascara wand plays a key role in achieving your desired effect: Straight wand provides precise, even coverage on every lash, curved wand lifts and curls lashes for a wide-eyed effect, a tapered/conical wand helps coat inner corner lashes while adding volume, oval wand shapes lashes at both the inner and outer corners. The most innovative option? Tubing mascara, a formula that lengthens, volumizes, and is incredibly easy to remove without harsh rubbing.
Faux lashes continue to be a beauty staple, as seen on the latest fashion runways. Remember Marc Jacobs' Manga Lashes—exaggerated, floating, and cartoonish? While that look isn’t for everyone, false lashes remain a go-to beauty hack for added drama. For beginners, magnetic lashes are a game-changer. They’re applied similarly to traditional false lashes but offer better hold and durability. Simply use the special tool (similar to tweezers) to position a pair of magnetic lashes above and below your natural lashes, press lightly, and let the built-in magnets snap them into place.
REVLON - Colorstay Xtensionnaire mascara
20,41€
LANCÔME - Lash Idôle Flutter Extension
39€
HAUS LABS BY LADY GAGA - B Structural Volumizing + Lengthening Mascara
32€
DIEGO DALLA PALMA - MyToyBoy Mascara Extra Volume
29,50€
RILASTIL - Mascara volume and definition
19,10€
RIMMEL LONDON - Mascara Kind&Free Lash Loader
11,36€
REVLON - Colorstay Xtensionnaire mascara
20,41€
LANCÔME - Lash Idôle Flutter Extension
39€
New Mascaras to Try for Lash Day
We all dream of longer, fuller lashes. We follow so-called beauty experts on social media, stay updated on the latest product launches, and sometimes even experiment with mascara cocktailing layering different types and formulas to achieve the perfect look. If you're looking to upgrade your lash game, here are some must-try mascaras to add to your shopping list: BADgal Bounce by Benefit, promises +242% volume in just three applications, thanks to its double-faced brush for maximum impact. Eyephoria Rockstar Mascara by Rabanne features an exclusive formula enriched with berry wax and rice bran wax, delivering +220% volume and 214% darker lashes. Kind & Free Lash Loader Mascara by Rimmel London, a clean, vegan formula infused with 100% plant-based fibers and aloe, ensuring incredible volume without clumps or smudges.
