Réservation, the haute couture perfumes of Francesco Ragazzi

With the Palm Angels chapter, the luxury streetwear brand he founded in 2015, closed, Francesco Ragazzi makes his debut in perfumery in partnership with Archive, an investment company led by Pietro Ruffini. His new venture begins with a headquarters on Via Montenapoleone, in the heart of Milan’s luxury district, and a team that includes Frédérique Obin, former brand director of Hôtel Costes, and Yann Vasnier, a renowned perfumer at Givaudan. From this union of talents comes Réservation, "a new fragrance brand inspired by Italian fashion, French know-how, and the spirit of California."

From Fashion to Fragrance: Francesco Ragazzi Launches Réservation

"I wanted to bring a narrative tied to an imaginary hotel—a place that allows us to tell different stories, evoke places, and therefore, create unique scents. That’s where the name Réservation comes from; it also suggests something exclusive and connects well with another of my passions: hospitality," Ragazzi told WWD, revealing his long-term vision to turn this project into a true lifestyle brand. Designed for outsiders seeking new adventures, lovers of joie de vivre, and those who appreciate quality and refinement, each Réservation product tells the sensory story of an exclusive, sophisticated, and decadent journey.

Réservation’s Fragrance Collection: Seven Scents, Seven Stories

Perfumer Yann Vasnier has translated this rich imagery into seven fragrances with evocative names like Chambre Secrète or Bleu Piscine, housed in glass bottles topped with hexagonal caps in different colors, embossed with the brand’s emblem. Each bottle tells a story. Every perfume captures the atmosphere of a particular moment spent in an imaginary hotel—from luxurious suites to poolside escapes and candlelit encounters. Suite 909, the brand’s signature fragrance, is an intoxicating and hedonistic blend of Georgywood, Akigalawood, and Madagascar black pepper, evoking smoke, leather, and lemon. Jasmine Haze recreates the sensation of walking through a lush garden, blending Imperial Sambac Jasmine and Sambac Jasmine Absolute, bergamot, patchouli, and musk.

Bleu Piscine features citrusy and aromatic notes of mandarin and lime, juniper berries, geranium, and vetiver. Feu De Rose's smoky and floral composition combines cedarwood, rose absolute, storax, leather accord, nutmeg, and clove. For vanilla lovers, Chambre Secrète pairs this beloved note with incense and Akigalawood. Lastly, Late Night is a warm and spicy blend of cardamom, sandalwood, and patchouli, perfect for those who crave mystery and sensuality.