Old Hollywood glam is (re)conquering celebrities

These months have been full of events, from the Grammys to the Oscars, from Fashion Week to the Brits. And if you pay attention, there’s a common thread linking them all: from Ariana Grande and Raye to the Oscar-winning Best Actress, Mikey Madison, they all seem to have stepped straight out of the golden age of Hollywood. A look making a strong comeback, with its vintage and timeless allure, capturing the attention of today’s stars. But what makes this style so irresistible? Apart from nostalgia.

Old Hollywood glam: inspirations

The Old Hollywood Glam style draws inspiration from legendary 40s and 50s icons like Audrey Hepburn, Marilyn Monroe, Veronica Lake, and Rita Hayworth, who were not just cinema icons but also symbols of style. Their makeup was always flawless: red lips, well-defined brows, and skin as smooth as silk. Their eyes, adorned with a touch of eyeliner and mascara, exuded that mysterious and magnetic charm that was hard to ignore. The hair was the real standout: soft waves, defined curls, or perfect chignons. Their style was a blend of sophistication and femininity, with long, form-fitting evening gowns that hugged their figures. These women radiated an aura of perfection and charm, making them appear out of time, almost as if every movement was designed to enchant and captivate. Today, Old Hollywood glam continues to shine on the red carpet, but with a more modern twist.

Old Hollywood glam: makeup

Old Hollywood is synonymous with elegance. The base is always flawless, with luminous skin as smooth as porcelain, achieved with a matte yet luminous foundation like the #FauxFilter Luminous Matte Foundation from Huda Beauty. The eyes are a true focal point: a thin eyeliner creates a cat-eye shape that elongates the gaze, while mascara intensifies the lashes, giving the eyes a deeper, hypnotic look. The Create Your Balance Waterproof Eyeliner Duo from Kiko and BADgal Bounce from Benefit are perfect for recreating this effect. The lips are typically red, though nude tones also make an appearance on the red carpet for a softer look. For a classic effect, try the Gossamer Emotion Creamy Lipstick from Kiko in the shade Geranium, or opt for the Pillow Talk Duo Set from Charlotte Tilbury for a more natural look. The result is sophisticated makeup that captures attention and makes the wearer feel like a true diva.

Old Hollywood hair today

The hair is the most characteristic and important part of Old Hollywood Glam. The soft waves, often worn by Veronica Lake, are embraced by young stars like Lily-Rose Depp and Addison Rae. The chignons, a must for Audrey Hepburn, are reinterpreted by Zoë Kravitz and Mikey Madison in softer, less structured versions, giving them a fresher vibe without losing any of their class. The curls, which directly take us back to the peak of Hollywood's cinematic scene, have been sported by Raye and Sabrina Carpenter, who wear them with a more natural, delicate touch, maintaining their vintage charm. Today's hairstyles blend the glamour of the past with a more contemporary style, creating elegant and evergreen looks.