Diptyque inaugurates the new boutique in Milan

Diptyque, the Maison renowned for its perfume artistry, has opened the doors to a new boutique in Milano, located on via Manzoni. The space is a tribute to the imagination and poetry that have always characterized the brand. The interior is a perfect mix of tradition and innovation, a meeting point between Parisian charm and Milano elegance, inspired by the historic Diptyque boutique at 34 boulevard Saint-Germain in Paris.

A design that tells stories: the new Diptyque boutique

As soon as visitors cross the threshold, they are greeted by an environment that feels like part of a Wunderkammer, with carefully selected furniture and objects chosen for their evocative power. Between marble floors and colorful walls, the boutique enchants with its eclectic style, where vintage furniture sourced locally blends seamlessly with the mouldings and the central Haussmann-style fireplace, along with a large mural design that dominates the ground floor. Every detail is designed to tell a story and create a unique experience for the customer, as it has always been the distinctive value of the brand.

A sensory journey in the heart of Milan

The Diptyque boutique is not just a store, but a place where every corner invites you to explore the brand's collections in a refined atmosphere. From the ground floor, dedicated to fragrances and body treatments, to the upper floor, where a private room painted in deep pink surprises visitors with furniture that blends Renaissance and modernism. The selection of scented candles and exclusive accessories adds a touch of luxury to everyday life, turning each visit into a unique and unforgettable sensory experience.