What does Naples smell like?

Naples, Naples. Beautiful and multifaceted, rich in contradictions. At the foot of Mount Vesuvius, its millennia-old culture unfolds, shaped by food and people, literature and cinema. Many artists have tried to capture its essence, but only a few have truly succeeded. So why not try with scents? After Paris and Milan, it's time for an olfactory journey through the capital of Campania.

The Scents of Naples

Posillipo - Megamare by Orto Parisi

Can the scent of the sea be bottled? Anyone who loves Posillipo, a hilltop neighborhood overlooking the sea in Naples, would say no. But we think otherwise: in Megamare by Orto Parisi, the top notes feature bergamot and lemon, the heart notes include seaweed, calone, and hedione, while the base notes bring musk, ambroxan, and cedarwood. A perfect pairing.

Vomero - Baccarat Rouge by Maison Francis Kurkdjian

Rich, spectacular, panoramic, elegant, vibrant: the Vomero district can only be paired with Baccarat Rouge, featuring saffron and jasmine as top notes; amberwood, grey amber, and hedione at its heart; and fir resin, cedarwood, sugar, ambroxan, and oakmoss as base notes.

Quartieri Spagnoli - Under the Lemon Trees by Replica Maison Margiela

Think of those stunning pictures of a colorful Naples, with its streets lined with murals, pizza restaurants, and pasta frittata shops. This, and much more, is the Quartieri Spagnoli, now a symbol of Italian charm and warm authenticity... and lemons! That’s why we chose to pair this part of Naples with Under the Lemon Trees by Replica Maison Margiela, featuring notes of cardamom, coriander, green tea, cedarwood, citrus, and musk. It almost feels like being there!

Chiaia - Cloud by Ariana Grande

Trendy like Ariana Grande, whose perfume is one of the best-selling celebrity fragrances, Chiaia is the center of Neapolitan glamour, with strolls along the seafront, luxury shopping, and relaxing in the Villa Comunale. A sweet life, just like Cloud by Ariana Grande, with notes of lavender, pear, and bergamot, followed by coconut, praline, and vanilla orchid.

Piazza del Plebiscito - Light Blue by Dolce & Gabbana

The Light Blue line by Dolce & Gabbana continues to evolve. This year, the collection expands with Light Blue Capri in Love Eau de Parfum, a Floral Spicy fragrance that opens with a delicate touch of jasmine tea, followed by crisp apple notes and the refined spiciness of longoza at the base. And even though "Capri" is in the name, we’ve paired it with Piazza del Plebiscito, at the end of Via Toledo. Do you think we got it right?

Bellini - Orphéon by Diptyque

The Bellini district is the artistic heart of Naples, bustling with theaters, bookstores, and lively cafés. Orphéon by Diptyque is the perfect match, with its notes of juniper, jasmine, powdery accords, and musk, evoking the sophisticated atmosphere of a vintage Parisian bistro, much like the intellectual and bohemian air of this part of the city.

Corso Vittorio Emanuele - Ferragamo Fiamma

A long and scenic boulevard that connects various districts of Naples, offering breathtaking views over the city. Corso Vittorio Emanuele is synonymous with classic elegance with a contemporary touch, just like Ferragamo Fiamma. With notes of white pear, gardenia, and ambrox, this new fragrance is perfect for confident and sophisticated women.

Capodimonte - Thé Yulong by Armani Privé

Capodimonte is a neighborhood that is both lush and rich in history. With its magnificent Museum and Royal Park, it deserves a fragrance that conveys serenity and refinement. Thé Yulong by Armani Privé, blending black and green tea, citrus, jasmine, and vetiver, evokes the same sense of balance and contemplation felt when strolling through Capodimonte’s scenic paths.

Gaiola - Salina by Laboratorio Olfattivo

Only true Naples lovers know: Gaiola is a hidden paradise nestled in the sea. What fragrance could represent it better than Salina by Laboratorio Olfattivo? With notes of sea salt, lemon zest, and pine needles, this scent instantly transports you to sun-kissed cliffs, kissed by the sea breeze.

Fuorigrotta - Invictus by Paco Rabanne

Dynamic, young, full of energy: the university district and Fuorigrotta embody the liveliest side of Naples, with crowded lecture halls, student-filled cafés, and, of course, the Maradona stadium. Invictus by Paco Rabanne, with its burst of grapefruit, marine notes, and grey amber, is the perfect match. Fresh and powerful, just like the neighborhood.