Hailey Bieber is selling Rhode?

In recent days, everyone has been talking about Hailey Bieber. No, not because of the rumored liaison with Fai Khadra or a new viral makeup trend. The buzz is all about Rhode, her beauty brand. Reportedly, the model is considering selling her skincare company, which she launched in 2022 and has since grown to generate nearly $200 million in annual revenue. If true, Bieber would join Selena Gomez, who is also looking for a buyer for Rare Beauty, and a growing list of celebrities who have successfully leveraged their fame to build and later monetize businesses focused on wellness, cosmetics, and skincare.

Hailey Bieber is selling Rhode?

According to Reuters, sources claim that Bieber has contacted investment bankers from JPMorgan Chase and Moelis to explore her options and seek potential buyers for Rhode. If the sale goes through, it could exceed $1 billion, the estimated valuation of the company. That would make it one of the most significant celebrity beauty brand acquisitions to date. Not surprising, considering Rhode's products continue to dominate social media trends, and the brand's pop-up shops attract long lines of fans eager to get their hands on the latest must-have beauty product.

Launched in 2022 with just three products (the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment), Rhode quickly became a go-to skincare brand for Gen Z and beauty lovers. It has built a strong fanbase and carved out a solid position in a crowded market thanks to its aesthetic minimalist packaging, streamlined formulations with powerful active ingredients like niacinamide and peptides, and Hailey's knack for creating viral trends—hello, glazed skin—and desirable beauty accessories like the lip gloss phone case.

What will happen to the brand if it’s sold, and how might a new owner impact the products? Only time will tell. For now, everything remains top secret. The sales process is ongoing, and further details regarding potential buyers or the terms of the deal remain confidential.