The boys conquer the beauty world

The beauty world is finally becoming increasingly inclusive and gender-free. Whether it’s makeup tutorials, skincare tips, or hairstyling advice, these creators are not only enriching the beauty industry but also helping to create a more welcoming and prejudice-free space. In this article, we’ll explore how some of them are breaking taboos and encouraging everyone to stop worrying about what society defines as "masculine" or "feminine".

Content creator beauty: Lorenzo Paolucci

Lorenzo Paolucci is a media designer born and raised in Sardinia who has conquered the web with his unique style and creativity. He began sharing fashion-related content on social media, but it was when he started showcasing his secrets for caring for his curly hair that he exploded on social platforms. With his videos, where he reveals haircare routines, styling, and tips for curly hair, he has become a go-to figure for anyone wanting to learn to treat their hair with love and care. If you're passionate about fashion and beauty, Lorenzo is the creator you can't miss.

Chris Grave

Christopher Grave is a makeup artist and content creator from England who has taken social media by storm with his extraordinary talent. He became famous for his makeup tutorials, but what sets him apart is his ability to turn every makeup look into a true artistic performance. His creations are not just looks, but true masterpieces that combine make-up, art, and visual performance, as seen in his version of the yarn face.

Aditya Madiraju

Aditya Madiraju is an influencer and content creator known for his beauty content, offering valuable tips to perfect makeup and skincare routines. With his authenticity and strong commitment to inclusivity, he has become a reference for many, successfully blending his passion for cosmetics with the celebration of his cultural roots and queer identity. His ability to inspire and educate through his content has made him one of the most influential figures in the beauty world.

Héctor Porrata-Doria

Just like there are clean girls, clean boys are also finding their space. If a fresh, minimalist, and well-groomed aesthetic speaks to you, Héctor Porrata-Doria is the creator for you. His videos are a must for anyone seeking inspiration for a natural, no-fuss aesthetic. From skincare routines to makeup tutorials, Héctor embodies the concept of the clean boy perfectly.

Imonaugust

August is a Thai-born model and beauty creator living in London. His makeup tutorials are a true source of inspiration, thanks to his unique approach, where he draws inspiration from many different sources: seashells, animals, art, and pop culture elements. Each of his looks is a combination of colors, shapes, and textures that make his make-ups truly special and extraordinary.

Niko Haagenson

Niko Haagenson is the epitome of maximalist makeup. A professional make-up artist, he shares eccentric tutorials on his social media that perfectly that push us to experiment and push the boundaries of tradition. Every look he creates is a work of pure creativity that reflects his unique style and personal vision, fearlessly challenging conventions.