Sam Visser is the new global make-up artist for YSL Beauty

YSL Beauty is about to undergo a revolution in the world of make-up with the appointment of Sam Visser as the new global make-up artist. With his bold and innovative vision, Sam brings a fresh perspective to the brand, blending Yves Saint Laurent’s heritage with a more inclusive and modern future.

A new chapter for YSL Beauty: who is Sam Visser

Sam Visser is considered one of the most innovative and influential make-up artists of his generation, with a talent that has captivated everyone from Hollywood stars to major media outlets. From a young age, he began exploring the world of beauty, landing high-profile shoots while still in school. His aesthetic—blending the bold glamour of the ’70s and ’80s with a futuristic edge—is instantly recognizable and has redefined the boundaries of make-up as a form of personal expression. With a vision that connects the digital and physical worlds, Sam has worked with some of the most iconic names in fashion and photography. His appointment as YSL Beauty’s global make-up artist marks a revolutionary chapter for the brand, embodying its core values of boldness, inclusivity, and innovation.

The identity of YSL Beauty: freedom and inclusivity

Sam Visser fully embraces YSL Beauty’s values—a brand that has always represented freedom, boldness, and a rejection of traditional beauty norms. For him, make-up is a form of self-expression that should inspire confidence. “Becoming Global Make-up Artist for YSL Beauty is the greatest honor for me,” said Sam, noting how deeply the brand influenced him from a young age—when, at just twelve, he bought a Rouge Volupté Shine for his mother. Now, as an ambassador of this vision, Sam will explore new frontiers of beauty, continuing YSL’s legacy with a modern and inclusive approach, aligned with his personal aesthetic.

Sam Visser’s signature looks

To celebrate his appointment, Sam has created three exclusive new make-up looks for YSL Beauty. Each look pays tribute to the brand’s culture and history, while incorporating his personal vision. The The Instinctive Nude Make-up Look is inspired by the neutral tones of the Yves Rive Gauche collections from the 1970s, embodying the allure of a Los Angeles socialite—sensual, radiant, and energetic. The Seductive Couture Make-up Look, with its deep yet luminous tones, evokes the mystery of a Parisian night. Finally, the Night Ruler Make-up Look is bold and sophisticated, playing with cobalt blue and glossy lips, inspired by young music and gaming enthusiasts. Each look is designed to suit a variety of skin tones, celebrating beauty in all its forms.