Victoria Beckham launches a sportswear capsule with Reebok
Ingredients: heritage British & Californian relax
January 23rd, 2019
“Every time I launch something new, it’s because it’s something I want in my life.”
And now Victoria Beckham, after having brought her eponymous brand to success, wants to conquer the world of sportswear. She tries by launching a capsule dedicated to training in collaboration with Reebok, a brand with which he had already worked a few months ago for a small collection dedicated to Shaquille O'Neal.
The new proposal, instead, is inspired by the life experiences of the former Spice Girl, constantly moving between London and Los Angeles and mixes the Californian relaxing mood, with a hint of British heritage.
“I wanted a collection that works with a busy schedule like mine. The pieces have the technical ability that I need for the gym but are simple and adaptable enough to work with my lifestyle and I have personally wear tested each performance piece during workouts. The garment was designed to adapt to your workout, but I also wanted to create an innovative and captivating line to successfully match any other garment in the wardrobe, these garments are perfect for every moment of the day", said Beckham.
The result of the collaboration with Reebok is, in fact, a selection of basic garments with streetwear influences created with premium fabrics and techniques, and a palette that mixes camel, silver and gray, with sunset orange, black and white.
The choice, as we anticipated, is decidedly wide and varied and includes, among the many items already available on the Reebok website, two versions of the Bolton sneaker and two colors for the new Bolton Sock silhouette, leggings, unisex sweatpants, oversized sweatshirts, nylon bomber, sports bras, shorts, t-shirts, socks, backpacks, balaclava and caps. Watch the video and browse the images of the campaign, taken by photographer Mario Sorrenti, to find your perfect outfits for training.
xx VB