Looking for "The Missing Baguette"

The Fendi Baguette mania is officially on. The Roman brand has decided to hit the heart of the most nostalgic with the project #BAGUETTEFRIENDSFOREVER, a journey that tells not only the story of an iconic bag, but expecially pays homage to femininity and girl power in all its shades.

The first episode of #BAGUETTEFRIENDSFOREVER, held in Shanghai, is followed by a second shot film in Hong Kong with DJ Dizzy Dizzo, IT-girl Yoyo Cao, model Hikari Mori and DJ Peggy Gou. Entitled The Missing Baguette, this 60-minute clip shoots these 4 young women during in a lunch when, suddenly, one of them realizes she has lost her Baguette.

Have you seen her Baguette?

The protagonists will search the beloved Fendi among the chaotic streets of Hong Kong, 'cause it's not a bag, it's a Baguette! With irony and a pinch of verve, the brand tells in a minute how a bag can unite these women, different in life but connected by a strong friendship and passion for the Italian Maison.