When the nail art meets the sneaker game

Just by scrolling through our Instagram feed it's clear that to complete an outfit we need to pay a lot of attention to the small details as well since they are the ones that can make the difference. The Nail Art, in particular, is now considered as a creative process and not just a frivolous activity, as a mere appointment at your nail salon. Nowadays, girls dress keeping in mind the shape and the colour of their nails, so there’s a deep and careful analysis of the trends to follow. In an industry as the streetwear where women are finally making their way, particular attention is given to the nails + sneakers combo, a key detail in the creation of a feminine, fresh and original aesthetic with a street touch. 

A girl that knows a thing or two about this trend is definitely Jessica Washick, a creative from New York who works both as a nail artist and as Senior Color Designer at Nike, where she has been able to combine her two biggest passions in the Nike Air Force 1 Swoosh Pack, a design characterized by the interchangeability of the Velcro Swoosh which, just like a nail polish remover, can be cleared away and replaced by another colour. 

The relevance of the nails + sneakers combo is immediately clear in the latest Reebok campaign that sees as testimonial Cardi B, an artist that has made her nails her benchmark. The encounter between nail art and fashion is even more pivotal at ISLA Berlin, a leading retailer in Berlin, which managed to create a space dedicated to women, perfectly balancing the femininity of a nail salon with a brand selection worthy of the best concept stores around Europe. 

Who has never thought of combining the colour of their nail polish with the colour scheme of their sneakers? This is the founding idea of the Instagram trend of publishing photos in which are shown sneakers matching with the nuance of the manicure. If you are lucky enough to meet an expert nail artist, you can ask her to create a true work of art that can transform your nails into a canvas where to express your creativity, obviously in a hyped theme. 

The Nail Art mania also offers us the trend of the keychain, where you can choose to stick to the nails a kind of pendant jewellery, as seen on Elle Fanning and Kim Kardashian at the Met Gala of this year. 

Summer is a great opportunity to dare, the nail art trend of the moment is inspired by the most varied shapes, such as stiletto, almond or square nails, and by the colours with brighter tones such as electric blue, shocking pink or fluorescent green.