Top 10 TikTok beauty videos of 2019
Including fancy clown make-up, unicorn hair and sparkling manicure
G-Club
December 13th, 2019
December 13th, 2019
2019 was the year of TikTok. Originally known as Musical.ly, the platform gathers everything you can create with an almost infinite collection of songs, visual effects and editing options. The result is a rain of short videos ranging from 6 to 60 seconds that become instantly viral, with millions of people stuck in front of the screen. Its growing success has turned TikTok into a virtual place where you can now find catchy songs (the app had a key role in making Lil Nas X's Old Town Road a hit), but also where fashion and beauty phenomenons start.
If until not so long ago Instagram and YouTube ruled this industry, now it's the turn of the thriving community of amateur, cosplayer and creative make-up artists of all kinds. Each one of them shows skills with an immediateness and an easiness that creates engagement. For example, you can't afford Fenty's Body Lava? Some people teach you that you just have to mix children's oil with a crushed up highlighter to get a similar product.
Is this the end of the reign of influencers and their fake lives? Many think so. TikTok's muzzles are less perfect but freer to experiment and users are definitely less judgmental and more supportive than those of IG. A positive mood that made it possible for trends like the two-tone neon hair also seen on Billie Eilish or the phenomenon of e-girls and e-boys to flourish.
We embrace and support all forms of creative self-expression, - said a representative from the platform - TikTok believes that it's this environment that has allowed the E-Girl to flourish as an internet phenomenon. It’s a way for girls to share their creativity and unique style inspired by the goth, K-Pop and cosplay movements. Everything shared on TikTok [by these girls] is real and spontaneous and reflects our diverse and inclusive community. These original and irreverent aesthetics can find a home here, they feel confident to express themselves.
Big brands like Glossier, Huda Beauty and Fenty have already opened an account and are keeping an eye on everything that's happening on the app, ready to intercept the next trends. We believe that more and more companies will follow their example in the coming months, as Celine also proves, choosing Noen Eubanks as the new face of the brand.
10. Barbie Glitter Makeup
@victorialyn creates a tutorial with products from the PÜR x Barbie The result is make-up in shades of pink.
9. '80s Inspired GRWM
@addyurdaddyurdaddy shows her 2.1 million followers in "get-ready-with-me" video how to recreate an 80's look inspired by that of Eleven & co. in the third season of Stranger Things.
8. The Ultimate Glitter Mask
Another video by Victoria Lyn who, this turn, reveals the secrets of Glow Job mask di Too Faced.
7. Eyeshadow Palette Challenge
A video challenge: James Charles creates a beauty look using three randomly chosen colours. He opts for brown, orange and purple by Morphe x James Charles Palette.
6. Ombré Unicorn Braids
@learnwithlati shows us how hypnotic it is to watch braid brightly colored wigs.
5. Multi-Colour Hair Highlights
@emilymunyak paints pink and purple her hair on the notes of 223's by YNW Melly.
4. #Flamingo Festival Fashion
@glitterandlazers has collected more than 2.3 million likes by changing the color of its outfits when in the song Flamingo by Kero Kero Bonito we hear the words black, white, green, blue,...
3. James Charles' Eyes, Lips Face
The beauty vlogger joins the viral Eyes Lip Face Challenge, originally created by the cosmetics brand e.l.f..
2. Checkered Clown Check
@abbyrartistry shows her skills with makeup and brushes, recreating a clown look.
1. Blue Glitter Acrylic Nail Drip
This video of @youngnailsinc starring a long nail painted in glittery blue colour has collected almost 600,000 views.