Rook's nature-inspired perfumes

Nothing like a smell can bring back to mind a memory, a place, evoking a fragment of our life that we thought was lost in the past. Nadeem Crowe, founder and nose of Rook knows it well. That's why he decided to relaunch the brand that first hit the market in 2018 with a series of fragrances that contain in their bottles minimal scents, plants and flowers linked to his personal history. Born in Jordan and raised between Lincolnshire and London, Nadeem studied medicine before discovering a passion for show business and acting. These three worlds are so important for the creative that they are represented in Rook's logo, a simple triangle that is also the symbol of the top, middle and bottom notes that form a perfume. 

Just in time for Valentine's Day Crowe introduces its new fragrances: Forest, Undergrowth and Rook. The first mixes cypress, pine, black pepper, incense, cannabis, patchouli, cedar and white musk; the second garden mint, grass, mandarin, vetiver, patchouli and white musk. Rook, on the other hand, takes its cue from the Middle Eastern roots of Nadeem and presents birch resin, tobacco, incense, castoreum, cardamom, ginger, civet, agarwood, ambrette, ambergris, guaiac wood and musk.