Sheriff & Cherry: slow clothing for the route to the easy life

Sea, sun, beach, friends, colors. The first apparel collection by Sheriff & Cherry, Barcelona-based brand founded by Mauro Massarotto, is a hymn to summer and joie de vivre that instantly brings us to the beach or swimming pool like the shooting by Kate Bellm. The imagery remind us of a maritime sort of nostalgia that makes us feel at home, wherever we may be.

Previewed in a dinner during the PFW  with guests such as Juergen Teller, Lily McMenamy, Honey Dijon and Calum Knight, the brand's ready-to-wear selection includes items ranging from sweatshirts to ponchos, from swimwear to t-shirts, from shorts to accessories. All the garments are characterized by a vibrant color-blocking and a sportswear aesthetic with a nostalgic flavor; while materials and shapes evoke the indolence of the holidays through terry fabrics, animal prints, nautical symbols and soft shapes, that enhance the human silhouette.

Along with the collection there is a line of vintage-styled eyewear of which each model is dedicated to a famous holiday destination, such as Mykonos, Stromboli or Miami. 

Sheriff & Cherry's entire is already available online and at select retailers.