ANIYE BY presents the new SS21 collection with the first digital show

Milan staged its first digital show. On June 22nd ANIYE BY unveiled the SS21 collection in live streaming from the Magazzini Generali. The only two guests actually physically present at the event were Ghali who sang his latest hit, Good Times, and Chiara Ferragni who reported the show to her followers and the rest of the social audience.

Alessandra Marchi's new creations are a hymn to light-heartedness and joy, a vitaminic breath of color to overcome with a smile the difficult time we are experiencing. The show features dresses with 80s silhouettes, decorated with animal prints and flounces, in fuchsia, lime green, yellow and light blue. Worn with long blazers, on leopard leggings and lace biker shorts. There is a must-have sportswear detail: the sweatshirt with the number 23, which, being Michael Jordan's number, has become synonymous with charisma and tenacity. All together the items for the SS21, create a girlie, but also strong collection, which recalls a bit the looks of the cult cartoon Jem and the Holograms.

With this show, the first digital runway show of Italian fashion after the lockdown, ANIYE BY launched the new digital format that has already appeared at London Fashion Week and will also be tested in July by Milano Fashion Week.