Young digital creatives present the Versace Jeans Couture FW20 collection
The "Vision for the Future" project combines art, fashion and future
July 27th, 2020
The sixties silhouettes meet the girly rebellious mood of the 90s Riot grrrl in Versace Jeans Couture's FW20 collection. Starting with denim, which is a key element of the line, the brand plays with the codes of femininity by inserting unconventional details recalling the decade of grunge, when Courtney Love appeared on stage wearing slip dresses, torn fishnet stockings and biker boots.
Jeans mix with pinstripe tailored pieces, micro cardigans with the oversized shirts, silk and lace baby dolls with leather jackets, pastel colorful prints with metal studs and spikes, flared pants with tweed suits. The scarves with their colorful, baroque, animal prints and paisley are more than just an accessory, they are the feature that gives cohesion and contemporaneity to every item, from shirts to bags.
The same balance of opposites equally characterizes the male proposal. Streetwear, tailoring and elements taken from the world of sport produce a series of eye-catching, colourful, playful looks, designed around the must-have of the season: bleached jeans, animalier prints and structured peacoats.
Versace launched the new collection with four young digital creatives: Charlotte Lawrence, Paul Herrmann, Alex Black e Jason Yan Francis. The result is Vision for the Future, a personal exploration of the future that, born from the long lockdown, features Versace Jeans Couture FW20 items.
Songwriter Charlotte Lawrence investigates her creative process through a series of collages made in collaboration with photographer Daria Kobayashi Ritch.
French director and photographer Jason Yan Francis combines particular camera movements, editing tricks, handmade animations and collages for a DIY inspired video.
German director Paul Herrmann talks about an emotional escape out of town into nature.
Canadian artist Alex Black draws inspiration from the visual language of abstract art for a portrait of a friendship.