COS presents the FW20 "New Perspectives" campaign

COS is going through a rebranding phase. Trying to overcome the crisis suffered in recent months, the Swedish brand has just announced the opening of a reselling platform and unveiled an advertising campaign that focuses on inclusivity and celebrates new talent in contemporary culture. The stars of the shots taken by Jack Davison with the styling of Clare Richardson are 15 young international creatives, all gifted with talent and personality who are shaping art, fashion, literature, activism. 

Poetess Greta Bellamacina, models Lara Stone and Sora Choi, artists Rhea Dillon and Sharon Alexie, ballet dancer Isaac Hernández, stylist  Ibrahim Kamara and all the others are wearing the FW20 collection. For the winter season, COS presents knitted cardigans, bodycon dresses, oversized jackets and coats, skirts and leather jackets. The items, which recall Daniel Lee's style for Bottega Veneta, are offered in cream, brown, gray, black with hints of blue and pine green.

Together with the advertising campaign, the brand re-launches COS Magazine, its monthly digital publication. 

The new FW20 collection is available online at COS stores.