The first drop of the KITH x Calvin Klein collection
Gigi Hadid is the star of the campaign for the new collaboration
September 8th, 2020
Following Looney Tunes, Coca-Cola and Converse, Ronnie Fieg now has a new partner: Calvin Klein. Kith's designer announced his collaboration with the U.S. brand by posting on his Instagram profile a video in which you can see colored and co-branded underwear hung out to dry in a suburban courtyard.
Details on the FW20 collection are still limited, but the offer should include a selection of essential items, both for men and women, such as t-shirts, crew neck sweatshirts and long-sleeved t-shirts, declined in white, black and gray featuring the famous CK logo and the writing "Calvin x Kith" on the front. In addition, the two partners will release sports bras, briefs and boxers in shades of white, soft pink, gray, black, beige and white.
The star of the collaboration's advertising campaign is Gigi Hadid, as shown by the giant billboards that have appeared in many American cities.
The first drop of the KITH x Calvin Klein collection is available from September 7 on the KITH website and at the brand's flagship stores.