Jil Sander explores the intimate side of fashion in SS21 campaign

For Jil Sander's SS21 campaign, Lucie and Luke Meier asked some of their favorite photographers, hired from past collaborators of the brand, to reinterpret the concept of intimacy. From Drew Jarrett to Nigel Shafran, from Bibi Borthwick to Shaniqwa Jarvis, each of them immortalized the garments of the spring-summer collection in different locations, but with the same mood of warm closeness. Set in various contexts such as cities, gardens, ateliers, houses or suburban scenes, Jil Sander's minimalist style gets a new dimension, an almost tactile feeling, made of friendship, familiarity. Each shot is a small poetic fragment of everyday life: Saskia de Brauw putting on a shirt, Alek Wek in a pale yellow trench coat waiting for the train to arrive and Vivien Solari in her elegant butter-colored dress peeling an orange.

What we like about this campaign-project is working collectively; with the authors, the protagonists of the pictures, and our team. - Said the designers - around a given theme, as "touch", "intimacy", "friendship", playing with individuals you feel akin to, you trust and understand. We are extremely happy that Shaniqwa, Nigel, Drew, and Bibi, together with Alek Wek, Vivien Solari, Saskia de Brauw, Lily McMenamy, Ottawa Kwami, Yuri Pleskun, and Leo Bhanji accepted our invitation and once again handed over to us the authorship of a work which is essentially choral.

The images from the SS21 campaign will be published in a book and join the first part of this exploration project that began last fall with photographers Anders Edström, Olivier Kervern, Chris Rhodes, Lina Scheynius and Mario Sorrenti.