The trend of pop-inspired plastic rings

First was the choker with shells, then the beaded bracelets. And now it's time for rings in plastic, or rubber and other moldable materials, a little Polly Pocket style, the flashy and cool ones we loved to wear at the end of the 90s (and which we often found as gifts in potato chips bags). They are small bijoux that, inevitably, bring back to the youth who lived between the 90s and 00s. All topped with glitter and sparkly beads, they are liked because they are not overpriced and are colorful, hyper fun, and loved by influencers and celebrities like Dua Lipa, Miley Cyrus, Bella Hadid.

They are all unique, handmade pieces, which often arise from the dialogue between the artist and his commissioner. In Italy we have to thank Jupiter for making us fall in love with these rings again. A brand born in the period of lockdown from the idea of Letizia Bettoni to create a hybrid synthesis between jewel design and childhood creativity: her rings can be ordered directly with a message on Instagram. Rings-à-porter made of a plastic polymer that recalls the creativity of children always with their hands in the dough, discovering shape and color. La Manso, a brand loved by Bella Hadid, is also popular worldwide. And for those who turn up their noses at the thought of plastic around their fingers, we cannot promise an eco-sustainable product but which, if purchased because it is liked and evokes joyful memories, will remain with you for a very long time. Theirs is a hymn to self-care and self-love, they make you feel cooler and yes, even more powerful. Unique pieces, created to add a pop and fun touch to every look.