Nike presents "The Toughest Athletes"
The new video celebrating motherhood as a symbol of women's strength
March 15th, 2021
From Chiara Ferragni to Emily Ratajkowski, there are many celebrities who in the last year are showing us how beautiful their time as new mothers or moms-to-be is, but they often forget to tell us that giving birth to a child is probably one of the events that most changes the human body. Nike does it in a new video titled The Toughest Athletes starring Serena Williams, Alex Morgan, Perri Edwards, Bianca Williams, Shelly-Ann Fraser-Pryce and Nia Ali.
"Pregnancy is the ultimate endurance test. A marathon measured in months, not miles. Some days, you feel powerful. Other days, you don't. But you keep going, because you're a mother. And mothers are the toughest athletes. Nike (M) is designed to support you on the ultra-, ultra-marathon we call motherhood. You are stronger than ever. And we're with you every step of the way."
You can read about it in Nike (M)'s e-shop, the brand's first line of apparel designed to be worn during pregnancy and after childbirth launched last fall.
Nike celebrates motherhood as a symbol of women's strength in a new project created with more than 22 hours of footage collected via Zoom. The 20 female athletes, both professional and amateur, were filmed by their friends and families as they lift weights, jump, run, surf, dance and play tennis, showing unique beauty, joy and strength.
The Nike (M) collection with all items and new colorways is available online.