5 Italian e-commerce platforms to discover

In the last year our shopping experience has completely changed, we have partly had to give up the pleasure of wandering around the cities and spending hours in the dressing rooms of our favorite stores trying on outfits to wear on more or less special occasions. The shopping experience has moved almost entirely to the web, where thanks to e-commerce we can find everything we would buy in the store. Precisely for this reason, several physical stores and concept stores have had to reinvent themselves by launching into digital or expanding their online selection. Selection that often includes luxury brands, independent and sustainable brands, home collections and accessories, carefully curated to stand out and express their uniqueness. Which are the most interesting? nss G-Club has selected 5 Italian e-commerce platforms you should keep an eye on.

1. MADE IN CHIARO SCURO

Made in Chiaro Scuro is the digital evolution of Chiaro Scuro concept store, born in Piancogno in 1996 from an idea of Giovanna and Nicola, as a space dedicated to design in all its forms. Today it is an eclectic destination where you can find books, clothing, artistic perfumery, food products and design items, a various selection of products that have two key elements in common: quality and uniqueness. Thanks to continuous research, Chiaro Scuro has become a reference point for style, innovation and modernity, both in its physical place and in the digital version: the e-commerce offers the same refined and unique selection of emerging and famous brands to give a cool twist to your style (or your home!).

Store: via Nazionale 102, Piancogno (BS)

Website: madeinchiaroscuro.it
Instagram: @madeinchiaroscuro

2. MACONDO STORE

Macondo is a store based in Verona, an intercultural exchange between fashion and art and the reference point to get to know the most interesting independent and upcoming brands out there or to buy brands that are popular but not very accessible in Italy. Since its debut in digital retail, Macondo has offered the trendiest brands on its e-commerce, including now Nodaleto, Medea, Ellery, Chopova Lowena and Nensi Dojaka.

Store: Galleria Pellicciai 5, Verona

Website: macondostore.com
Instagram: @macondostore

3. VRIENTS

Born in 2012, Vrients is both a luxury boutique and an innovative e-commerce, but also a blog that tells the latest news from the world of fashion, music, streetwear. The physical store in Civitanova Marche as well as the e-commerce reflect the taste and research of the founder Matteo Pagliarulo, offering a selection of the most sought after luxury brands of the moment including Off-White, MISBHV, Alyx, Ambush, Aries and many others.

Store: viale San Luigi Versiglia 30, Civitanova Marche (MC)

Website: vrients.com
Instagram: @vrientsdotcom

4. 5WAY

5WAY is the digital destination for those looking for something innovative and contemporary, "not your everyday bunch of independent designers" as stated in the Instagram bio. The idea is to promote the products of emerging and sustainable brands through an original storytelling, made up of images, pop-up events, influencer marketing, and the e-commerce platform. 5WAY is a global platform based in Milan, where in 2019 it launched the first of a series of pop-up events to exhibit and introduce new brands and talents in the fashion industry.

Store: via Panfilo Castaldi 21, Milano

Website: 5way.it
Instagram: @5way_italy

5. SNEAKERS 76

A reference point for sneakers enthusiasts, Sneakers76 was born in Taranto in 2006, the result of a great passion for this world still little explored in Italy. A passion matured over time, perfected by the vast experience in the field, which began in 1995. Sneakers76 offers, also through the e-commerce platform, a careful selection of products from the most sought-after brands including limited-edition silhouettes.

Store: via Pupino 43, Taranto

Website: sneakers76.com
Instagram: @sneakers76