OOF WEAR's new body positive campaign

OOF WEAR is geometry, color and The Shapes Lab is the dynamic space where these two elements blend, meet creativity resulting in interesting combinations that enrich the concept of style with many different nuances.

The charm of diversity is also the basis of the brand's new campaign, created in collaboration with Carolina Amoretti. The photographer and creator of Fantabody has shot a heterogeneous and inclusive cast, formed by OOF WEAR's Instagram community followers wearing the SS21 collection items. The protagonists of the campaign are strong and independent girls who proudly show their different bodies, imperfect, sometimes far from the canonical aesthetic diktats, but, for this reason, beautiful.

The result is a celebration of empowerment, body positivity and self-expression, which is reflected in a rainbow of outerwear and accessories. Pink, neon green, lilac, red, animalier and floral patterns invade the hats, jackets, reversible trench coats, sweatshirts and every detail of the collection, offering an eclectic proposal, which fits to dress and highlight the many shades that make every woman unique.