What is hyperpop and how to recreate a look with jewels
The Gen-Z aesthetic inspired by the digital world in the new Pandora ME collection
G-Club
October 8th, 2021
October 8th, 2021
The basic elements of hyperpop aesthetics are neon elements, psychedelic prints, manga inspiration, glitter and Y2K style, all combined in an eccentric way. If you’ve never heard of the post-pandemic music genre that has become an aesthetic model, just think about the style of Charli XCX and Grimes, the very first Lady Gaga and the queen of TikTok Addison Rae to understand what it is about. If glitter pieces and accessories with holographic and metallic details are too extravagant to be worn on a daily basis, jewels become the link to effortlessly incorporate the new Gen-Z trend in your personal style. Some details perfect to give a hyperpop touch to any outfit are those that recall the world of gaming and emoji in shades such as metallic fuchsia, green and blue - present in the new Pandora ME collection by the Danish brand Pandora. Hyperpop speaks a hybrid language, born in the digital context of a reality filtered by restrictions and lockdowns, making the virtual world of TikTok and its viral contents a space for entertainment and socialization.
The virtual world is the ideal place where to live a second life and share remotely, so it has become essential to create a digital personal image, to express interests and taste also in terms of fashion and aesthetics. Unexpectedly, the contamination between real and digital works both ways, and here is that clothing, accessories and jewelry become an integral part of our virtual characters on Twitch, TikTok, Fortnite, while music - especially electronic - goes from the background of the game to the soundtrack of life. For this reason more and more brands introduce concepts and products following the hyperpop trend Gen-Z is so passionate about.
Between those, also Pandora effectively experiences this world of immersive spaces through Animal Crossing New Horizons: players, since last September 30th, can virtually explore the island of Pandora - through the game-accessible dreamcode 8361-3102-9206 - and wear custom garments from the exclusive design inspired by the new Pandora ME collection. Hyperpop stars Charli XCX, Addison Rae, Dontè Colley, Beabadobee and Cecilia Cantarano are hosts of honour of thematic rooms such as a Dance Floor Room, a Diner Room and a Selfie Space where to have fun and engage in community activities with style. An approach increasingly focused on the interactive experience for the user, including and making the female audience protagonist.
Hyperpop aesthetic
Hyperpop goes beyond the gaming environment and merges with celebrity culture and fashion. The popstar boom of the mid-2000s has a further responsibility for the birth and growth of the genre: stars like Katy Perry and Lady Gaga especially at the beginning of their career, then Grimes, Charli XCX, Yolandi of Die Antwoord experiment with looks that combine a mix of futuristic elements, manga inspiration and Y2K style. In hyperpop aesthetics, the key elements of pop are revisited in an eccentric way: vibrant colors, glitter, psychedelic prints, colored hair extensions and XXL eyelashes, decorated nails, metallic jewelry and holographic effects, alternate depending on one's mood. A style echoing the manga universe, but also the 2000's nostalgia trends like pop-punk with digital declinations that blend together with real life.
Jewels for a hyperpop look
It may seem difficult to recreate a look that synthesizes this fusion of real and virtual, but a detail like a set of colorful jewels or intertwining metallic chains is enough to complete a basic look and make it consistent with the hyperpop aesthetic. In the Pandora ME collection, oriented to Gen-Z, there are many creative ideas for the creation of unique and personalized jewels, designed to recreate fun and original looks, such as those loved by celebrities and influencers on the international scene. It is enough to combine the metallic effects of innovative materials like Ruthenium and the different workings of the jewels in unique compositions with a strong identity, perfect to add a personal hyperpop touch to every look. Not sure where to start? nss G-Club has selected the jewels to add to your wardrobe for hyperpop style details.
